Tiktok - San Jose, CA
posted 3 months ago
TikTok is the leading destination for short-form mobile video, with a mission to inspire creativity and bring joy. The global headquarters are located in Los Angeles and Singapore, with offices in major cities around the world. The core purpose of TikTok is to foster creativity, not just for its users but also for the teams that make the platform possible. The TikTok Monetization Products data science team plays a crucial role in enabling data-driven decision-making to drive monetization and sustainable revenue growth. This team is dedicated to becoming a world-class data science unit, rigorously using data to inform all decisions. In this role, you will be responsible for conducting business analysis of TikTok's monetization products. This includes evaluating business health, identifying potential risks, and uncovering major business opportunities from a global perspective. You will utilize statistical analysis, quantitative attribution, and other methods to achieve these goals. Additionally, you will design a comprehensive metrics framework for TikTok's commercial products and key business directions, conducting in-depth analyses of key metrics, trends, and performance indicators to support strategic business development plans. Your participation in business goal setting and decision-making will be vital in improving internal management efficiency. This will involve integrating various data and information based on comprehensive business logic across multiple products and platforms. You will also plan and establish key research topics focused on global optimization and ROI efficiency for TikTok's monetization products. Collaboration with product managers, engineers, sales, and strategy teams will be essential to deliver research results with clear conclusions and implementation plans, providing decision-making references for leaders and driving data-driven business growth.