Business Analyst (Senior Digital Product Manager) - Marketing Technology, Measurement Product Team

$84,000 - $149,400/Yr

Wells Fargo - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

Credit Intermediation and Related Activities

About the position

Wells Fargo is seeking a Senior Digital Product Manager as part of the Marketing Technology Platforms within Enterprise Marketing Services. This role involves serving as a liaison between business clients and technical teams, focusing on the Measurement Product Team's strategy and product development for Marketing Tag-Based Collection & Quality and Paid Media Analytics. The Business Analyst will engage in complex business problem analysis and contribute to the execution of digital strategies.

Responsibilities

• Participate in daily standups and lead refinement sessions as part of a scrum team.
• Author and refine user stories, attend size/commit sessions, and provide feedback in retrospectives.
• Work closely with the Product Owner and/or Line of Business to understand story prioritization and elicit detailed requirements.
• Produce business requirement artifacts including User Stories, UML, Use Cases, Business Rules, and Supplemental Specifications.
• Lead refinement sessions with cross-functional teams to address business problems and assess impacts of proposed system enhancements.
• Apply new processes and capabilities such as Behavior Driven Development (BDD), Service Virtualization, Micro-services, and APIs.
• Collaborate with all levels of the organization, including senior management, as a high-level expert.
• Independently resolve complex issues and lead teams to meet project deliverables.
• Contribute to large-scale planning related to the execution of the digital strategy.
• Review and analyze complex content strategies, customer experiences, and product management that require in-depth evaluation.

Requirements

• 4+ years of digital product management experience or equivalent work experience, training, military experience, or education.
• 4+ years of consultative business analysis or related technical experience, with the ability to collaborate with stakeholders.
• 2+ years of Agile experience with requirements management/Agile tools such as Agile JIRA, JIRA Align, Enterprise Architect, JAMA, Confluence.
• 2+ years supporting paid media marketing analysis using Google Analytics or Adobe Analytics.
• 3+ years in tag implementation processes and deployment using tools such as Adobe Tag, Google Tag Manager, or Tealium IQ.
• 2+ years in tag data quality management and improvement using tools like QA2L.
• Ability to produce user stories and write acceptance criteria using Gherkin Syntax (Given/When/Then), use cases, and UML.
• Experience in the financial services industry.
• Experience writing for digital platforms including internet, mobile, and tablet technology.
• Good analytical skills with high attention to detail and accuracy.

Nice-to-haves

• Strong organizational, multi-tasking, and prioritizing skills.
• Ability to work and influence successfully within a matrix environment and build effective business partnerships.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement