Business Analyst (Senior Digital Product Manager) - Marketing Technology, Measurement Product Team

$84,000 - $149,400/Yr

Wells Fargo - Irving, TX

Full-time - Mid Level

Irving, TX

Credit Intermediation and Related Activities

About the position

Wells Fargo is seeking a Senior Digital Product Manager within the Marketing Technology Platforms team. This role focuses on the Measurement Product Team, which is responsible for developing strategies and products related to Marketing Tag-Based Collection & Quality and Paid Media Analytics. The Business Analyst will act as a liaison between business clients and technical teams, addressing complex business problems through strategic digital solutions and ensuring effective communication and collaboration across various levels of the organization.

Responsibilities

• Participate in daily standups and lead refinement sessions as part of a scrum team.
• Author and refine user stories, and attend size/commit sessions.
• Produce business requirement artifacts including User Stories, UML, Use Cases, and Business Rules.
• Lead refinement sessions with cross-functional teams to understand business problems and assess impacts of proposed system enhancements.
• Apply new processes and capabilities such as Behavior Driven Development (BDD) and Micro-services.
• Collaborate with senior management and various stakeholders to resolve complex issues and achieve project deliverables.
• Contribute to large-scale planning related to the execution of the digital strategy.
• Review and analyze complex content strategies and customer experiences that require in-depth evaluation.
• Independently resolve complex issues and lead teams to meet project deliverables.

Requirements

• 4+ years of digital product management experience or equivalent.
• 4+ years of consultative business analysis or related technical experience.
• 2+ years of Agile experience with requirements management tools such as JIRA or Confluence.
• 2+ years supporting paid media marketing analysis using Google Analytics or Adobe Analytics.
• 3+ years in tag implementation processes using tools like Google Tag Manager.
• 2+ years in tag data quality management using tools similar to QA2L.
• Ability to produce user stories and write acceptance criteria using Gherkin Syntax.
• Financial services industry experience is preferred.
• Experience writing for digital platforms including internet and mobile.

Nice-to-haves

• Good analytical skills with high attention to detail and accuracy.
• Strong organizational, multi-tasking, and prioritizing skills.
• Ability to work and influence successfully within a matrix environment.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement