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Wells Fargo - Irving, TX
posted about 2 months ago
About the position
Wells Fargo is seeking a Senior Digital Product Manager as a Business Analyst within the Marketing Technology Platforms team. This role focuses on the Measurement Product Team, which is responsible for developing strategies and products related to Marketing Tag-Based Collection & Quality and Paid Media Analytics. The Business Analyst will act as a liaison between business clients and technical teams, addressing complex business problems through strategic digital solutions, particularly in the context of Clickstream Data Products.
Responsibilities
- Participate in daily standups and lead refinement sessions as part of a scrum team.
- Work closely with the Product Owner to understand story prioritization and elicit detailed requirements.
- Produce business requirement artifacts including User Stories, UML, Use Cases, and Business Rules.
- Lead cross-functional refinement sessions to address business problems and assess impacts of proposed system enhancements.
- Apply new processes and capabilities such as Behavior Driven Development (BDD) and Micro-services.
- Collaborate with all levels of the organization, including senior management, as a subject matter expert.
- Independently resolve complex issues and lead teams to meet project deliverables.
- Contribute to large-scale planning related to the execution of the digital strategy.
Requirements
- 4+ years of digital product management experience or equivalent.
- 4+ years of consultative business analysis or related technical experience.
- 2+ years of Agile experience with requirements management tools such as JIRA.
- 2+ years supporting paid media marketing analysis using Google Analytics or Adobe Analytics.
- 3+ years in tag implementation processes using tools like Adobe Tag or Google Tag Manager.
- 2+ years in tag data quality management using tools similar to QA2L.
- Ability to produce user stories and write acceptance criteria using Gherkin Syntax.
- Experience in the financial services industry.
- Strong analytical skills with attention to detail and accuracy.
Nice-to-haves
- Experience writing for digital platforms including internet and mobile technologies.
- Experience eliciting or consuming mobile/multi-device requirements.
- Strong organizational, multi-tasking, and prioritizing skills.
- Ability to work successfully within a matrix environment.
Benefits
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
