Business Analyst (Senior Digital Product Manager) Marketing Technology, Measurement Product Team

$84,000 - $149,400/Yr

Wells Fargo - West Des Moines, IA

Full-time - Mid Level

West Des Moines, IA

Credit Intermediation and Related Activities

About the position

Wells Fargo is seeking a Senior Digital Product Manager as a Business Analyst within the Marketing Technology Platforms team. This role focuses on the Measurement Product Team, which is responsible for developing strategies and products related to Marketing Tag-Based Collection & Quality and Paid Media Analytics. The Business Analyst will act as a liaison between business clients and technical teams, addressing complex business problems through strategic digital solutions and collaborating with internal partners to gather data and requirements from paid marketing campaigns.

Responsibilities

• Participate in daily standups and lead refinement sessions as part of a scrum team.
• Work closely with the Product Owner to understand story prioritization and elicit detailed requirements.
• Produce business requirement artifacts including User Stories, UML, Use Cases, and Business Rules.
• Lead cross-functional refinement sessions to address business problems and assess impacts of proposed system enhancements.
• Apply new processes and capabilities such as Behavior Driven Development (BDD) and Micro-services.
• Collaborate with all levels of the organization, including senior management, as a subject matter expert.
• Independently resolve complex issues and lead teams to meet project deliverables.
• Contribute to large-scale planning related to the execution of the digital strategy.

Requirements

• 4+ years of digital product management experience or equivalent.
• 4+ years of consultative business analysis or related technical experience.
• 2+ years of Agile experience with requirements management tools such as JIRA.
• 2+ years supporting paid media marketing analysis using Google Analytics or Adobe Analytics.
• 3+ years in tag implementation processes using tools like Adobe Tag or Google Tag Manager.
• 2+ years in tag data quality management using tools similar to QA2L.
• Ability to produce user stories and write acceptance criteria using Gherkin Syntax.
• Financial services industry experience.
• Experience writing for digital platforms including internet and mobile technologies.
• Good analytical skills with high attention to detail.

Nice-to-haves

• Experience eliciting or consuming mobile/multi-device requirements.
• Strong organizational, multi-tasking, and prioritizing skills.
• Ability to work and influence successfully within a matrix environment.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement