Wells Fargo - West Des Moines, IA
posted about 2 months ago
Full-time - Mid Level
West Des Moines, IA
Credit Intermediation and Related Activities
About the position
Wells Fargo is seeking a Senior Digital Product Manager as part of the Marketing Technology Platforms within Enterprise Marketing Services. This role involves serving as a liaison between business clients and technical teams, focusing on the Measurement Product Team's strategy and product development for Marketing Tag-Based Collection & Quality and Paid Media Analytics. The Business Analyst will work within a digital product scrum team, engaging in complex business problem analysis and developing strategic digital solutions.
Responsibilities
- Participate in daily standups and lead refinement sessions as part of a scrum team.
- Author and refine user stories, and attend size/commit sessions.
- Produce business requirement artifacts including User Stories, UML, Use Cases, and Business Rules.
- Lead refinement sessions with cross-functional teams to address business problems and assess impacts of proposed system enhancements.
- Apply new processes and capabilities such as Behavior Driven Development (BDD) and Micro-services.
- Collaborate with all levels of the organization, including senior management, to resolve complex issues.
- Contribute to large-scale planning related to the execution of the digital strategy.
- Review and analyze complex content strategies and customer experiences that require in-depth evaluation.
- Independently resolve complex issues and lead teams to meet project deliverables.
Requirements
- 4+ years of digital product management experience or equivalent.
- 4+ years of consultative business analysis or related technical experience.
- 2+ years Agile experience with requirements management tools such as Agile JIRA or Confluence.
- 2+ years supporting paid media marketing analysis using Google Analytics or Adobe Analytics.
- 3+ years in tag implementation processes using tools like Adobe Tag or Google Tag Manager.
- 2+ years in tag data quality management using tools similar to QA2L.
- Ability to produce user stories and write acceptance criteria using Gherkin Syntax.
- Financial services industry experience.
- Experience writing for digital platforms including internet and mobile.
Nice-to-haves
- Good analytical skills with high attention to detail and accuracy.
- Strong organizational, multi-tasking, and prioritizing skills.
- Ability to work and influence successfully within a matrix environment.
Benefits
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
