Business Banking Acquisition Marketing Vice President

JPMorgan Chase - Wilmington, DE

Full-time - Senior

Wilmington, DE

Credit Intermediation and Related Activities

About the position

The Business Banking Acquisition Marketing Vice President is responsible for driving customer growth through prospect acquisition and relationship deepening within the Business Banking sector. This role focuses on serving offers to existing clients to enhance their banking relationships and increase product adoption. The Vice President will lead campaigns related to Cash Management, Payroll, Business Credit Journey, and Savings products, while developing strategies to deepen client relationships and ensure profitable returns on marketing investments.

Responsibilities

• Scope opportunity to enhance increased primary bank relationships within our existing client base and prioritize concepts.
• Develop a multi-channel marketing strategy to enhance increased balances and/or product deepening within business banking.
• Partner with Marketing D&A, test design, and finance to build proforma's for offer concepts that meet KPI's.
• Build pilot marketing strategy for Business Credit journey to acquire and engage users with the product.
• Make recommendations for campaign improvement based on results and contribute innovative and creative ideas to improve prospect experience and campaign performance.
• Draft business cases for each quarterly program and present to senior leaders for funding approval.
• Develop creative briefs and partner with execution team to ensure the strategic vision is executed flawlessly.

Requirements

• Bachelor's degree in Marketing, Analytics, or Finance
• 6+ years of marketing or equivalent experience, with expertise in marketing, product and/or innovation
• Strong analytical, problem solving and planning skills
• Strong ability to story-tell both verbally and through the creation of PowerPoint slides
• Proven ability to take initiative, influence others and achieve results
• Experienced manager of marketing financials, acquisition KPI's and expected returns
• A curious and analytical thinker, with the ability to take data, distill it, and use it to develop and lead strategies
• Experience delivering key results in a data-driven environment, using systems such as Tableau, Adobe Analytics, and API data sets as a detection framework to measure results and identify issues.

Benefits

• Comprehensive health care coverage
• On-site health and wellness centers
• Retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support
• Financial coaching