Business Data Analyst

Paga - New York, NY

Full-time - Mid Level

New York, NY

Food Services and Drinking Places

About the position

The Business Data Analyst at Paga plays a crucial role in integrating product and marketing data with business insights to enhance consumer adoption and retention. This position requires a blend of strategic, analytical, and administrative skills to support the Growth team in achieving business goals through data-driven decision-making. The analyst will conduct both qualitative and quantitative research, analyze consumer behavior and transaction data, and collaborate with various stakeholders to provide actionable insights and recommendations.

Responsibilities

• Develop, evaluate, and report targeted marketing strategies and initiatives
• Develop a wide variety of models to predict and better understand consumer behaviour
• Design and launch experiments, determine campaign targeting strategies, and develop category-specific KPIs, forecasts, and goals
• Conduct user/transaction analysis
• Conduct market and consumer behaviour trend analysis
• Keep abreast of industry and market trends
• Build dashboards, reports, and alerting systems for ongoing analysis and monitoring of marketing campaigns, categories, and channels
• Identify process and system improvement opportunities by monitoring existing metrics, analysing data and partnering with internal teams as needed
• Support the ongoing analysis of business performance required to inform marketing and product development decisions on a day-to-day basis
• Enable effective decision making by retrieving and aggregating data from multiple sources and compiling it into a digestible and actionable format
• Develop and maintain strong working relationships with internal business partners and external vendors, to improve strategies and make recommendations
• Work collaboratively with consumer insights/data analysts/data scientists to translate data into insights and outcomes that the domain can leverage
• Manage ongoing delivery of data and insights from existing tracking and internal data
• Create reports and dashboards visualizing the output of analyses
• Communicate insights using data visualization and presentations to stakeholders
• Other roles as assigned by the Growth leadership.

Requirements

• Minimum of 5 years of relevant experience in data analysis
• Bachelor's Degree with a minimum of 2.1
• Expert quantitative analysis and logical reasoning
• 3+ years of experience using database languages (e.g. SQL or BigQuery) and visualization tools (PowerBI and Tableau)
• Excellent use of Microsoft Excel and the rest of the Microsoft Office suite
• Hands-on experience conducting customer segmentation, cohort performance, and product funnel analyses preferred
• Strong focus on metrics to measure and demonstrate success
• Strong team player with excellent interpersonal skills
• Excellent communication skills (verbal, non-verbal, and written)
• Demonstrated ability to multi-task and manage competing priorities
• Proven planning, organization, presentation, project management, organizational, technical and analytical skills
• Proven problem analysis and problem-solving skills, good judgement and decision-making ability
• Project management certification would be a bonus

Nice-to-haves

• Creative thinking and innovative approach to solving challenges
• Active listening skills
• Knowledgeable/Comfortable with technology