Business Development Account Executive

$50,000 - $65,000/Yr

Gannett

Full-time - Mid Level

Publishing Industries

About the position

The Business Development Account Executive at Gannett is a remote role focused on driving digital marketing solutions for local businesses in the New York City area. This position involves collaborating with clients to enhance their online presence, generate leads, and manage customer relationships through various digital marketing strategies. The role emphasizes consultative B2B sales, requiring a blend of digital marketing expertise and strong communication skills to effectively present and implement tailored marketing solutions.

Responsibilities

• Collaborate with clients to provide advertising and marketing solutions.
• Establish and enhance clients' online presence through website development and SEO.
• Generate awareness and leads through search engine marketing and social media engagement.
• Grow audience engagement through brand content solutions and social media marketing.
• Manage leads and customers using engagement tools and tracking mechanisms.
• Analyze campaign effectiveness using reporting tools and emerging technologies.
• Foster partnerships with local businesses to achieve their marketing goals.
• Identify customer needs to develop tailored account plans and solutions.
• Actively pursue and secure new business and revenue streams.
• Conduct regular client check-ins and upsell/cross-sell accounts.

Requirements

• 5+ years of experience in high acquisition, consultative B2B Sales role, preferably in digital marketing or media.
• High proficiency in digital marketing, with Google AdWords and Analytics certifications preferred.
• Excellent communication and presentation skills.
• Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.
• Valid driver's license and reliable transportation.

Nice-to-haves

• Experience with CRM systems, particularly Salesforce.
• Knowledge of digital marketing trends and tools.

Benefits

• Uncapped earnings potential with a residual commission program and quarterly bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) plan with company contributions.
• Unlimited time off including company-paid holidays.
• Pet insurance and life insurance options.