Business Development Account Executive

$50,000 - $65,000/Yr

Gannett - Hoboken, NJ

Full-time - Mid Level

Hoboken, NJ

Publishing Industries

About the position

The Business Development Account Executive - Digital Marketing Consultant role at Gannett involves leading sales efforts focused on digital marketing solutions for local businesses. This position is remote, allowing the executive to work within the New York City DMA while collaborating with clients to enhance their online presence and drive engagement through various digital platforms. The role emphasizes building relationships, understanding client needs, and delivering tailored marketing strategies to achieve business goals.

Responsibilities

• Establish and enhance clients' online presence through website development, SEO, local listings, and reputation management.
• Generate awareness and leads through search engine marketing, social media engagement, display advertising, video content, and mobile advertising.
• Grow audience engagement through brand content solutions and social media marketing.
• Manage leads and customers using lead alert systems and engagement tools.
• Analyze campaign effectiveness using reporting tools and insights from emerging technologies.
• Utilize marketing services to deliver exceptional results for customers.
• Foster partnerships with local businesses to achieve their marketing goals.
• Identify customer needs to develop tailored account plans and solutions.
• Actively pursue and secure new business and revenue streams.
• Retain, manage, and expand the client base in the digital landscape.
• Collaborate with the team to manage client relationships and increase account revenue.
• Articulate and present the product suite to business decision-makers.
• Maintain proactive communication with customers via various channels.
• Conduct face-to-face meetings, presentations, proposals, and demonstrations.
• Manage a sales pipeline and devise strategies for long-term success.
• Conduct regular client check-ins and address any concerns regarding market share.
• Utilize CRM (Salesforce) effectively to record all sales activities.

Requirements

• High proficiency in digital marketing, with Google AdWords and Analytics certifications preferred but not required.
• 5+ years of experience in high acquisition, consultative B2B sales, preferably in digital marketing or media.
• Strong problem-solving skills and ability to simplify complex issues.
• Competitive nature with a collaborative team spirit.
• Excellent communication and presentation skills.
• Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.
• Valid driver's license, reliable transportation, and minimum liability insurance as required by law.

Nice-to-haves

• Experience with emerging technologies like Virtual and Augmented Reality.
• Familiarity with CRM systems beyond Salesforce.

Benefits

• Uncapped earnings potential with a residual commission program and quarterly bonus program.
• Comprehensive health, dental, vision, HAS, FSA, life insurance, and pet insurance options.
• 401K plan and other outstanding benefit options.
• Generous unlimited time off package including company-paid holidays.
• Intensive 4-week onboarding for new hires.
• Ongoing digital training for continuous learning.
• Energized and passionate team with a fun and flexible workplace.