YMCA - Montgomery, AL
posted 2 months ago
The YMCA of Greater Montgomery is seeking a dynamic and creative Director of Business Development & Marketing to lead the marketing efforts for 17 Springs, a premier destination for sports and special events. This role is pivotal in crafting and executing innovative marketing campaigns that will elevate the visibility of our facility and attract a diverse audience. The ideal candidate will possess a strong background in marketing and sales, particularly within the sports or entertainment sectors, and will be responsible for developing strategies that highlight our offerings and engage the community. In this position, you will be tasked with designing and launching marketing strategies that position 17 Springs as the go-to venue for thrilling events. You will create compelling campaigns across various platforms, including digital, social media, and print, to enhance our brand presence and draw crowds. Collaboration with the management team will be essential to identify target markets and tailor our marketing approach effectively. Your responsibilities will also include managing our online presence, ensuring that our messaging is consistent and impactful across all channels. You will develop marketing materials that showcase our facility's unique features and benefits, analyze marketing metrics to refine strategies, and cultivate relationships with local businesses and organizations to unlock new partnership opportunities. As a leader, you will guide our sales team in capturing leads and closing deals for facility rentals, memberships, and sponsorships. Your ability to juggle multiple projects in a fast-paced environment, combined with your expertise in digital marketing tools and CRM systems, will be crucial to your success in this role. A genuine passion for sports and recreation will drive your efforts to maximize revenue and keep our venue bustling with activity.