Business Development Digital Marketing Specialist - Full Time

$83,000 - $90,000/Yr

Universal Health Services - Fremont, CA

Full-time - Mid Level

Fremont, CA

101-250 employees

Hospitals

About the position

Come join our team and love what you do! We are currently hiring a Business Development Digital Marketing Specialist for Fremont Hospital! The Business Development Specialist provides Sales, Marketing, and Customer Service activities within the Marketing Department. The primary objective of the Business Development Specialist is to design, create and deliver marketing programs to support expansion and growth of company services, products and brand. The Business Development Specialist develops and manages a variety of digital assets, marketing campaigns, digital touch points and owns maintenance of analytics, metrics and campaign reporting. The Business Development Specialist also cross-trains to participate in the Account Management system, assessing the needs of the customer and making the required number of marketing contacts to each account, in order to develop and maintain a long-term referral relationship which will generate a continuous flow of admissions to meet hospital census objectives. He/she plans events, provides tours, performs referral source in-services, acts as a liaison between the Referral Source and the hospital, and seeks out new business development opportunities for the hospital.

Responsibilities

• Design, create and deliver marketing programs to support expansion and growth of company services, products and brand.
• Develop and manage a variety of digital assets and marketing campaigns.
• Maintain analytics, metrics and campaign reporting.
• Participate in the Account Management system to assess customer needs.
• Make marketing contacts to each account to develop and maintain long-term referral relationships.
• Plan events and provide tours for potential referral sources.
• Perform referral source in-services and act as a liaison between the Referral Source and the hospital.
• Seek out new business development opportunities for the hospital.

Requirements

• A bachelor's degree in marketing, business administration, communications or related field.
• Prior marketing and/or sales experience within a behavioral healthcare setting preferred.
• Three (3) years minimum documented experience in referral development, account management, sales growth, and physician relationships preferred.
• Demonstrated knowledge and skills in application of marketing and sales principles.
• Creativity and flexibility in approach to marketing and sales.
• Skills in data collection analysis and interpretation.
• Record of adherence to deadlines and strong customer service skills.
• Must have a valid driver's license.

Nice-to-haves

• Experience in behavioral healthcare marketing and sales is a plus.
• Familiarity with digital marketing tools and analytics platforms.

Benefits

• Challenging and rewarding work environment
• Competitive compensation
• Tuition assistance
• Career development opportunities across UHS and our 300+ locations
• HealthStream online learning catalogue with plenty of free CEU courses
• Excellent Medical, Dental, Vision and Prescription Drug Plans
• 401(K) with company match and discounted stock plan
• Pet insurance
• SoFi Student Loan Refinancing Program