Business Development Manager Auto Care Sales

Genuine Parts Company - Phoenix, AZ

Full-time - Mid Level

Phoenix, AZ

Motor Vehicle and Parts Dealers

About the position

The Business Development Manager, Auto Care, plays a pivotal role in developing and expanding the Auto Care program, which is essential for increasing NAPA parts sales among both current and new customers. This position is responsible for communicating and executing strategic initiatives related to the Auto Care program, which includes new member enrollment, program adoption, sales promotions, and training. The manager will work closely with NAPA Auto Care headquarters to provide valuable feedback, ideas, and insights from the field to drive program adoption and achieve sales goals. In this role, the manager will present and sell the benefits of joining the NAPA Auto Care program to potential prospects, ensuring they understand the value it adds to their business. The manager will also host meetings within their assigned territory to train local sales teams on how to effectively adopt and utilize the Auto Care program. Achieving sales quotas, onboarding new members, and managing co-branded projects are key responsibilities. The manager will provide exceptional customer service by regularly visiting NAPA Auto Care centers, assisting with program adoption, and addressing customer needs. The position requires a thorough understanding of the NAPA Auto Care program and its benefits, as well as the ability to execute sales plans that align with the company's growth objectives. The manager will conduct periodic account reviews, organize key events and trade shows, and ensure that all members have access to the necessary resources. Consistently meeting or exceeding yearly targets is a critical expectation of this role, along with performing other duties as assigned.

Responsibilities

• Presents, communicates, and sells Auto Care prospects on the value add for their business to joining the NAPA Auto Care program.
• Works closely with NAPA Auto Care HQ, providing feedback, ideas, and field insights to help drive program adoption, new membership, AAA dual enrollments, Autotech training and sales goals.
• Hosts meetings in assigned territory to provide training to local sales team on Auto Care program adoption and utilization.
• Achieves territory quota on sales, new members, and co-branded projects.
• Assists local BDGs in meeting management, community events, and marketing to consumers and potential new members.
• Provides top-notch customer service and communication to all NAPA Auto Care centers in assigned territory by regularly visiting with NAPA Autocare members to assist in program adoption, understanding customer needs, presenting programs to address needs, and informing members of key program changes/enhancements.
• Demonstrates a thorough knowledge of the NAPA Auto Care program and options for members.
• Reviews NAPA Auto Care monthly initiatives with sales team to ensure there is a focus on Auto Care program benefits.
• Executes weekly, monthly, and quarterly sales plans to achieve business growth opportunities consistent with the Company's growth objectives.
• Executes Auto Care sales programs/strategies aimed to improve the overall effectiveness of the territory, DC, District and/or area business activities.
• Conducts periodic account reviews to keep management updated on key progress indicators.
• Attends, organizes, and manages key events and trade shows including NAPA Autotech market training.
• Regularly logs into the Auto Care member site and NAPA Connect to check on new updates.
• Ensures all members in their market have access to the member site.
• Consistently meets or exceeds yearly targets.
• Performs other duties as assigned.

Requirements

• 3-5 years of previous selling and account management experience.
• Solid record of success developing new business while maintaining and growing existing business.
• Valid driver's license with no DWI convictions within the past four years and not having over three moving violations or two at-fault accidents in the last three years.
• Ability to travel within assigned territory for account meetings, sales meetings, and other meetings; drives long distances to make multiple sales calls daily including overnight stays as required by the territory.
• Willingness and ability to work extended hours and weekends as needed.
• Proficient with standard corporate productivity tools (Qlik, PowerBI, MS Office, CRM applications, etc.).
• Should be in current role for at least six months and GPC for one year before applying.
• Last performance review should reflect meets or exceeds expectations.
• Should NOT be on a Performance Improvement Plan and/or had a written or final warning in the last 12 months.

Nice-to-haves

• Bachelor's Degree or equivalent sales/marketing experience.
• Leadership skills that embody values such as serve, perform, influence, respect, innovate, and team.
• Effective communication skills that motivate and inspire others through clear and proactive communication.
• Ability to deliver results and drive customer success by committing to outcomes and making the customer the center of decisions.
• Strategic thinking and balanced decision-making skills.
• Experience in developing high-performing teams by providing inclusive leadership and building trust across the organization.