Unclassified - Hillsboro, NH
posted 4 months ago
The Business Development Manager / Product Marketing role at OSRAM SYLVANIA focuses on the off-road lighting segment, requiring a strategic and analytical approach to market analysis, business strategy, product development, and marketing support. The position is based in Hillsboro, New Hampshire, and involves collaboration with cross-functional teams to drive business growth and innovation in off-road LED-based lighting products. The successful candidate will conduct thorough market research to identify trends, customer needs, and competitive landscapes within the off-road industry, translating insights into actionable strategies that align with company goals. This includes developing comprehensive business development plans, identifying new business opportunities, and leveraging existing networks to gain a competitive edge. In addition to market analysis, the role requires close collaboration with engineering teams located in the US, Germany, and China to ensure that product development meets market demands and aligns with customer expectations. The candidate will also work with the marketing team to plan and execute successful product launches and promotional campaigns, ensuring effective communication of product value to new customers. Staying up-to-date with industry trends and technological advancements is crucial, as is sharing insights with internal teams to inform product development and strategy adjustments. The ideal candidate will possess a Bachelor's degree in Business, Marketing, Engineering, or a related field, with an MBA preferred. They should have over 10 years of experience in product management or marketing within the automotive off-road industry, particularly with a focus on off-road lighting products. Outstanding analytical skills, strong knowledge of industry trends, and exceptional communication abilities are essential for success in this role. The candidate must also be results-driven, self-motivated, and capable of working independently, with proficiency in MS Office Suite and CRM software. A willingness to travel for industry events, trade shows, and client meetings is also required.