Business Development Manager Undercar Sales

Genuine Parts Company - Westbrook, ME

Full-time - Mid Level

Westbrook, ME

Motor Vehicle and Parts Dealers

About the position

The Business Development Manager for Under Car / Brakes at Genuine Parts Company is a pivotal role focused on expanding product sales to both existing and new customers across various distribution levels. This position is responsible for effectively communicating and executing strategic initiatives, sales promotions, and training related to the Under Car product line. The manager will work closely with store owners and their installer customers to promote NAPA's category initiatives, ensuring that they understand the value propositions and training materials provided. In this role, the Business Development Manager will partner with the TSM/TMOD teams to assess store readiness and inventory levels, providing valuable field insights that drive sales and support strategic category initiatives. Achieving territory sales quotas is a key responsibility, along with training store employees on the proper implementation and utilization of NAPA Under Car programs. The manager will act as an advisor and business partner to store owners, fostering long-term relationships and leveraging category expertise to help stores manage effective inventory levels. The position also involves organizing and leading category-specific sales blitzes within the assigned territory, consistently meeting or exceeding financial targets on a monthly, quarterly, and yearly basis. Providing exceptional customer service and communication to all accounts in the territory is essential, as is demonstrating a thorough knowledge of all aspects of the assigned product lines. The manager will conduct classroom and in-field education and training for customers, execute sales plans to capitalize on business growth opportunities, and manage promotional events and trade shows. Regular account reviews will be conducted to keep management informed of key progress indicators, and collaboration with colleagues to share marketing intelligence will be encouraged. Overall, this role is integral to driving the success of the Under Car product line and achieving the company's growth objectives.

Responsibilities

• Presents, communicates, and sells storeowners and their installer customers on NAPA category strategic initiatives, promotions, value propositions and training materials.
• Partners closely with TSM/TMOD teams on ISO Store Readiness/Inventory levels and assessments.
• Provides field insights to help drive sales and strategic Category initiatives.
• Achieves territory sales quotas and provides training to store employees on the proper implementation and utilization of NAPA Under Car programs.
• Works as an advisor and business partner role with store owners to build long-term relationships.
• Leverages Category expertise to prepare stores to manage effective inventory levels.
• Manages, organizes and leads category specific sales blitz's in assigned territory.
• Consistently meets or exceeds monthly, quarterly, yearly financial targets.
• Provides top-notch customer service and communication to all accounts in territory.
• Demonstrates a thorough knowledge of all aspects of assigned product lines.
• Provides classroom and/or 'in-field' education and training to customers on assigned product lines.
• Executes weekly, monthly, quarterly and HQ sales plans to achieve business growth opportunities consistent with the Company's growth objectives.
• Executes Category sales programs/strategies to improve the overall effectiveness of the territory, DC, District and/or area business activities.
• Conducts periodic account reviews to keep management updated on key progress indicators.
• Attend, organize, and manage key promotional events and trade shows.
• Participate with colleagues in sharing marketing intelligence about product opportunities that will grow sales.
• Performs other duties as assigned.

Requirements

• 3-5 years of previous selling and account management experience.
• Solid record of success developing new business while maintaining and growing existing business.
• Valid driver's license with no DWI convictions within the past four years and not having over three moving violations or two at-fault accidents in the last three years.
• Ability to travel within assigned territory, including long distances and overnight stays as required.
• Willingness to work extended hours and weekends as needed.
• Proficient with standard corporate productivity tools (Qlik, PowerBI, MS Office, CRM applications, etc.).
• Should be in current role for at least six months and GPC for one year before applying.
• Last performance review should reflect that meets or exceeds expectations.
• Should NOT be on a Performance Improvement Plan and/or had a written or final warning in the last 12 months.