Business Development Manager

The Coca-Cola Company - Orlando, FL

Full-time - Mid Level

Orlando, FL

Beverage and Tobacco Product Manufacturing

About the position

The Business Development Manager at Coke Florida is responsible for driving growth in the On Premise business segment by prospecting and acquiring new outlet accounts within the assigned territory of Kissimmee, Poinciana, and Saint Cloud. This role involves developing relationships with new customers, ensuring their seamless transition into the existing business structure, and achieving sales targets through effective account management and strategic planning.

Responsibilities

• Utilize prospecting tools to generate leads.
• Prospect to secure new, competitive and non-buying accounts.
• Proactively arrange time in territory to achieve optimum face-to-face selling opportunities.
• Evaluate outlet opportunities and qualify opportunities to ensure new placement quality, then calculate IRR, if necessary.
• Propose appropriate brands, packages & equipment to satisfy customer and consumer needs.
• Generate financial analysis for Customer Marketing Agreements.
• Determine appropriate sale coverage and replenishment method for ongoing account management.
• Coordinate account set up, initial equipment and product deliveries to ensure customer satisfaction, including follow-up with customer.
• Enable seamless transition of outlet to existing routing structure.
• Focus on Bottler's market goals and activation initiatives.
• Track daily, weekly and monthly call activity and performance measurements against assigned goals and expectations.
• Work with integrated account team to manage key aspects of the business relationship which crosses multiple customers/divisions.
• Collaborate with team members to ensure a culture of learning and development exists cross-functionally within the Coke Florida organization.

Requirements

• At least 5 years of experience in direct Sales, commission sales and/or Account Management in a large consumer goods organization.
• Valid driver's license and driving record within MVR policy guidelines.
• Must have current vehicle liability insurance.
• Must have a driving record with no major moving violations in the last three (3) years.
• Must provide and maintain a personal vehicle for use during employee working hours.

Nice-to-haves

• BS/BA degree desired.
• Proven ability to manage complex customer relationships.
• On-Premise and Beverage category experience preferred.

Benefits

• Paid holidays
• Health insurance
• Dental insurance
• Tuition reimbursement
• Employee assistance program
• Vision insurance
• 401(k) matching
• Life insurance