Business Development Representative - Enterprise Central
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About The Position
The Business Development Rep (BDR) is a strategic role within the GTM team. The BDR identifies and qualifies new sales opportunities through using a blend of inbound and outbound prospecting. They create cross-functional alignment with Sales to build a consistent number of opportunities to provide a predictable and scalable pipeline for revenue growth and closed won business. Three core elements of the BDR role: Prospects, identifies, qualifies, and cultivates sales opportunities through a strategic blend of outbound and inbound techniques. Brings together research on key accounts from the GTM team, specialists, and tools. Uncovers key personas as part of the buying-unit. Develops coordinated strategies for follow-up and account penetration. Works closely with the Account Executives to develop an account plan to approach target customers to get higher and wider into prospect and customer accounts by having the ability to articulate value and uncover needs at each level of an organization.
