Business Generation Manager (Sales Enablement)

Gartner - Stamford, CT

Full-time - Mid Level

Hybrid - Stamford, CT

10,001+ employees

Professional, Scientific, and Technical Services

About the position

The Business Generation Manager (Sales Enablement) role at Gartner focuses on supporting Consulting VPs with a client-centric marketing approach. This position is responsible for lead generation, sales support, and campaign management, ensuring effective communication and collaboration with various internal and external stakeholders. The role requires a proactive and innovative mindset to drive engagement and increase qualified leads while maintaining the territory pipeline in the Salesforce CRM system.

Responsibilities

• Partner with Consulting VPs to provide client-centric marketing support.
• Conduct daily client inquiry mining for potential leads.
• Qualify leads directly with the Sales channel before escalating to VPs.
• Produce sales and marketing materials, including marketing emails and content for AEs.
• Support campaign management for client attendance at Gartner Conferences.
• Assist selected VPs with sales territory management and meeting scheduling.
• Serve as the main point of contact for departmental inquiries from internal groups.
• Engage in ad-hoc and strategic project initiatives as needed.
• Maintain the territory pipeline in Salesforce CRM for biweekly reporting and forecasting.

Requirements

• Bachelor's degree preferred.
• 4+ years of work experience in a Lead Generation / Client Services role preferred.
• Experience in the technology sector preferred, but not essential.
• Expertise in brand journalism, editorial content creation, and integrated marketing techniques is a plus.
• Self-starter and innovative thinker required.
• Strong proficiency with Microsoft Excel, including pivot tables and VLOOKUPs.
• Strong proficiency in Microsoft PowerPoint and Outlook.
• Interest or experience in an IT-related industry.
• Ability to work in a fast-paced work environment.

Nice-to-haves

• Experience working in the technology sector.
• Expertise in brand journalism and integrated marketing techniques.

Benefits

• Generous PTO
• 401k match up to $7,200 per year
• Opportunity to purchase company stock at a discount
• Annual bonus plan based on company and individual performance
• Flexible work environment with virtual and in-office options