Business Incubator Director With Marketing Focus

$132,764 - $146,890/Yr

Sbi - Fairfield, CA

Full-time - Mid Level

Fairfield, CA

Construction of Buildings

About the position

The Business Incubator Director with a Marketing Focus is a pivotal role within our organization, aimed at driving marketing strategies and overseeing operations for our startup incubator. This position is designed for a creative and passionate individual who will lead our marketing efforts while managing a team dedicated to providing innovative commercial real estate solutions tailored for startups and growing businesses. The Director will be responsible for developing and executing comprehensive marketing strategies that resonate with our target audience, primarily startups, and will play a crucial role in enhancing our brand presence in the market. In this role, the Director will oversee various digital marketing campaigns, including social media, email marketing, SEO/SEM, and content marketing, all aimed at generating leads and promoting our properties. The successful candidate will manage and optimize the company’s website, ensuring it aligns with our brand identity and is fully optimized for search engines. Additionally, the Director will create compelling marketing collateral such as brochures, case studies, newsletters, and blog posts that cater to the unique needs of startups. The position also involves tracking, analyzing, and reporting on the performance of marketing initiatives, allowing for data-driven adjustments to strategies. The Director will coordinate events such as open houses, networking events, and panel discussions to engage potential clients and promote our offerings. Furthermore, the role includes working closely with assistants to develop materials that support client pitches and presentations, ensuring that our messaging is clear and impactful. On the property management side, the Director will oversee the real estate property management staff, ensuring that services ranging from maintenance to billing are executed efficiently. While commercial real estate experience is not mandatory, it is considered beneficial for this role. The ideal candidate will possess a strong understanding of the startup ecosystem, including incubators and venture capital, and will be equipped with excellent project management skills to handle multiple campaigns simultaneously.

Responsibilities

• Oversee digital marketing campaigns, including social media, email marketing, SEO/SEM, and content marketing to drive lead generation.
• Manage and optimize the company's website, ensuring it aligns with our brand and is optimized for search engines.
• Create compelling marketing collateral such as brochures, case studies, newsletters, and blog posts tailored to the needs of startups.
• Track, analyze, and report on the performance of marketing initiatives, adjusting strategies based on data-driven insights.
• Coordinate events such as open houses, networking events, and panel discussions to engage with potential clients and promote our properties.
• Work closely with assistants to develop materials that support client pitches and presentations.
• Oversee real estate property management staff offering services from maintenance to billing and different amenities.

Requirements

• Masters or PhD in Marketing, Business, Start Ups - Venture Capital, Communications, Real Estate, or related field.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, and email marketing.
• Excellent copywriting and content creation skills, with the ability to tailor messaging to various audiences.
• Knowledge of the startup ecosystem, including incubators and venture capital.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence key stakeholders.
• Intelligence with a creative mindset and passion for innovation and growth.

Nice-to-haves

• Commercial real estate experience is useful but not required.

Benefits

• Profit sharing
• Health insurance
• Dental insurance
• Tuition reimbursement
• Paid time off
• Professional development assistance