Business Intelligence Analyst 4

$64,000 - $156,750/Yr

PayPal - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

Credit Intermediation and Related Activities

About the position

The Business Intelligence Analyst 4 at PayPal is responsible for driving insights and analytics to enhance the marketing strategies for Xoom, PayPal's international cross-border payments service. This role involves collaborating with various teams to improve data infrastructure, optimize marketing performance, and provide actionable recommendations based on data analysis. The position requires a strong understanding of marketing analytics, particularly in a consumer-based business, and the ability to communicate effectively with stakeholders to drive business results.

Responsibilities

• Own day-to-day relationship with Xoom Marketing, providing data-driven insights including business casing, deep dives, modeling, campaign performance readouts, and optimization.
• Drive overall vision & innovation in Xoom Analytics to improve Marketing's ability to access and understand data, leading to powerful insights.
• Deliver accurate, action-driving recommendations to drive business performance and investment optimization.
• Build effective and modular data dashboards for Xoom marketers to leverage for insights.
• Troubleshoot & resolve data breakages within the Marketing Technology stack, acting as the liaison with Marketing, MarTech, and Product.
• Liaise with Paid Media vendors and Paid Marketers as needed.
• Work with cross-functional teams to drive alignment to marketing strategy.
• Build trust and effective relationships with peers and cross-functional teams, influencing senior leaders to communicate vision and strategy.
• Evangelize segment roadmaps and build strong relationships with key stakeholders to prioritize solutions.
• Collaborate with geo-distributed teams of developers and stakeholders across multiple time zones.

Requirements

• 7+ years of experience in Marketing Analytics role, preferably in a consumer-based business.
• 5+ years experience working with Paid Media stakeholders and vendors.
• 5+ years of product management experience in Digital Marketing execution domain.
• 3+ years of experience in defining OKRs, measuring KPIs, and collaborating with stakeholders.
• MS/PhD Degree in Statistics, Mathematics, Applied Mathematics, Computer Science, Operations Research, Engineering, or Economics preferred.
• Strong foundational knowledge of Paid Media landscape (SEM, Social, Display, CRM, etc.).
• Experience with managing or executing marketing activities in advertising technology platforms.

Nice-to-haves

• Experience in Agile best practices and documentation of actionable EPICs and user stories.
• Digital marketing experience is a big plus.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Flexible work environment
• Employee shares options