Business Intelligence Analyst 4

$64,000 - $156,750/Yr

PayPal - San Jose, CA

Full-time - Mid Level

Hybrid - San Jose, CA

Credit Intermediation and Related Activities

About the position

The Marketing Analytics Lead at PayPal's Xoom is responsible for defining and demonstrating the impact of marketing on the Xoom business. This role involves improving data infrastructure, collaborating with various teams, and providing actionable insights to enhance marketing performance. The lead will work closely with the PayPal Consumer Analytics team to ensure alignment with data and analytics strategies, ultimately driving business results through effective marketing practices.

Responsibilities

• Own day-to-day relationship with Xoom Marketing, providing data-driven insights including business casing, deep dives, modeling, campaign performance readouts, and optimization.
• Drive overall vision & innovation in Xoom Analytics to improve Marketing's ability to access and understand data, leading to powerful insights.
• Deliver accurate, action-driving recommendations to drive business performance and investment optimization.
• Build effective and modular data dashboards for Xoom marketers to leverage for insights.
• Troubleshoot & resolve data breakages within the Marketing Technology stack, acting as a liaison with Marketing, MarTech, and Product.
• Liaise with Paid Media vendors and Paid Marketers on a needs basis.
• Work with cross-functional teams to drive alignment to marketing strategy.
• Build trust and effective relationships with peers and cross-functional teams, influencing senior leaders to communicate vision and strategy.

Requirements

• 7+ years of experience in Marketing Analytics role, preferably in a consumer-based business.
• 5+ years experience working with Paid Media stakeholders and vendors.
• 5+ years of product management experience in Digital Marketing execution domain.
• 3+ years of experience in defining OKRs, measuring KPIs, and collaborating with stakeholders.
• MS/PhD Degree in Statistics, Mathematics, Applied Mathematics, Computer Science, Operations Research, Engineering, or Economics preferred.
• Strong foundational knowledge of Paid Media landscape (SEM, Social, Display, CRM, etc.).
• Experience with managing or executing marketing activities in advertising technology platforms.

Nice-to-haves

• Digital marketing experience is a big plus.
• Proven experience in Agile best practices.

Benefits

• Flexible work environment
• Employee shares options
• Health insurance
• Life insurance
• Dental insurance
• Vision insurance
• Annual performance bonus
• Equity compensation