Business Intelligence Analyst

$71,100 - $103,500/Yr

FleishmanHillard - Los Angeles, CA

Full-time - Entry Level

Remote - Los Angeles, CA

Professional, Scientific, and Technical Services

About the position

The Business Intelligence Analyst at FleishmanHillard will play a crucial role in supporting the Intelligence and Analytics team by analyzing data from various media sources to provide actionable insights for Fortune 50 clients. This position emphasizes collaboration, creativity, and a passion for social media and analytics, offering a hybrid work environment that combines remote and in-office work. The role is designed for individuals who are curious and eager to uncover trends and insights from data, contributing to the development of effective marketing and communication strategies.

Responsibilities

• Support the Intelligence and Analytics team in analyzing data from social, news, podcasts, and other media sources.
• Work under senior analysts' guidance to recommend social and digital strategies and ensure implementation.
• Collect and synthesize data from various digital sources.
• Identify trends and insights by connecting the dots in the data.
• Conduct analysis using social and news listening tools, audience intelligence tools, and owned analytics tools.
• Assist in developing client KPIs and spreadsheet scorecards.
• Provide strategy and recommendations based on cultural moments.
• Support the team with monthly and yearly updates to internal teams and clients.
• Research and synthesize trends across industries, platforms, and audiences.
• Liaise with client service teams to provide tangible recommendations.
• Collaborate with clients, vendors, creative staff, and operations to ensure effective communication and strategy implementation.
• Stay updated on the latest social and digital measurement trends.

Requirements

• 1-3+ years of experience in social media and/or analytics, including writing recaps, summaries, or trend reports.
• Analytical mindset with a willingness to learn how to analyze and interpret communications and marketing data.
• Strong analytical skills with comfort in interpreting social and digital data from software packages and client databases.
• Ability to turn data into stories and present findings effectively.
• Excellent verbal and written communication skills for conveying campaign performance to stakeholders.
• Passion for news, culture, and online audience trends.
• Strong organization, communication, and critical-thinking skills.
• Ability to quickly identify patterns and surface actionable insights.
• Ability to work independently or collaboratively in a fast-paced environment.
• Experience in distilling complex data into simple KPIs and visualizations.
• Ability to write clear presentations summarizing data insights for clients.
• Understanding of client's business requirements to tailor reporting and analysis.

Nice-to-haves

• Experience with real-time listening for engagement.
• Familiarity with Google suite of tools (Google Sheets, Google Data Studio, Google Cloud Platform).
• Experience with Google Analytics or other web analytics tools.
• Experience executing social media listening programs and delivering informative reports.
• Experience with market research and consumer profiling tools such as YouGov, MRI Simmons, or Iconoculture.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off