Business Intelligence Analyst

$71,100 - $103,500/Yr

FleishmanHillard - New York, NY

Full-time - Entry Level

Remote - New York, NY

Professional, Scientific, and Technical Services

About the position

The Business Intelligence Analyst at Method+Mastery will play a crucial role in supporting the Intelligence and Analytics team by analyzing data from various media sources to provide actionable insights for Fortune 50 clients. This position emphasizes collaboration, creativity, and a passion for social media and analytics, offering a hybrid work environment with flexibility between home and office. The role is designed for individuals who are curious and eager to uncover trends and insights that can enhance marketing and communication strategies.

Responsibilities

• Support the Intelligence and Analytics team in analyzing data from social, news, podcasts, and other media sources.
• Work under senior analysts' guidance to recommend social and digital strategies and ensure implementation.
• Collect and synthesize data from various digital sources.
• Identify trends and insights by connecting the dots in the data.
• Conduct analysis using social and news listening tools, audience intelligence tools, and owned analytics tools.
• Assist in developing client KPIs and spreadsheet scorecards.
• Provide strategy and recommendations based on cultural moments.
• Support the team with monthly and yearly updates to internal teams and clients.
• Research and synthesize trends across industries, platforms, and audiences.
• Liaise with client service teams to provide tangible recommendations.
• Collaborate with clients, vendors, creative staff, and operations.
• Stay updated on the latest social and digital measurement trends.

Requirements

• 1-3+ years of experience in social media and/or analytics, including writing recaps, summaries, or trend reports.
• Analytical mindset with a willingness to learn and support data analysis.
• Strong analytical skills with experience in interpreting social and digital data from software packages and databases.
• Ability to turn data into stories and present findings effectively.
• Excellent verbal and written communication skills for stakeholder engagement.
• Passion for news, culture, and online audience trends.
• Strong organizational, communication, and critical-thinking skills.
• Ability to identify actionable insights from complex data.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience in distilling complex data into simple KPIs and visualizations.

Nice-to-haves

• Experience with real-time listening for engagement.
• Familiarity with Google suite of tools (Google Sheets, Google Data Studio, Google Cloud Platform).
• Experience with Google Analytics or other web analytics tools.
• Experience executing social media listening programs and delivering reports.
• Familiarity with market research and consumer profiling tools such as YouGov, MRI Simmons, or Iconoculture.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off