Business Intelligence Analyst

$71,100 - $103,500/Yr

FleishmanHillard - Boston, MA

Full-time - Entry Level

Remote - Boston, MA

Professional, Scientific, and Technical Services

About the position

The Business Intelligence Analyst position at FleishmanHillard's Method+Mastery team involves supporting Fortune 50 clients by analyzing and synthesizing data from various media sources to provide actionable insights and recommendations. The role emphasizes collaboration in a hybrid work environment, focusing on social media and analytics to enhance marketing and communications efforts.

Responsibilities

• Support the Intelligence and Analytics team in analyzing data from social, news, podcasts, and other media sources.
• Work under senior analysts' guidance to recommend social and digital strategies and ensure implementation.
• Collect and synthesize data from various digital sources.
• Identify trends and insights from data analysis.
• Conduct analysis using social and news listening tools, audience intelligence tools, and owned analytics tools.
• Assist in developing client KPIs and spreadsheet scorecards.
• Provide strategy and recommendations based on cultural moments.
• Support the team with monthly and yearly updates to internal teams and clients.
• Research and synthesize trends across industries, platforms, and audiences.
• Liaise with client service teams to provide tangible recommendations.
• Collaborate with clients, vendors, creative staff, and operations.
• Stay updated on social and digital measurement trends.

Requirements

• 1-3+ years of experience in social media and/or analytics, including writing recaps, summaries, or trend reports.
• Analytical mindset with a willingness to learn and support data analysis.
• Strong analytical skills with experience in interpreting social and digital data from software packages and client databases.
• Ability to turn data into stories and present findings effectively.
• Excellent verbal and written communication skills for reporting campaign performance.
• Passion for news, culture, and online audience trends.
• Strong organization, communication, and critical-thinking skills.
• Ability to identify actionable insights from complex data.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience in distilling complex data into KPIs and visualizations.
• Ability to create clear presentations summarizing data insights.

Nice-to-haves

• Experience with real-time listening for engagement.
• Familiarity with Google suite of tools (Google Sheets, Google Data Studio, Google Cloud Platform).
• Experience with Google Analytics or other web analytics tools.
• Experience executing social media listening programs and delivering reports.
• Familiarity with market research and consumer profiling tools such as YouGov, MRI Simmons, or Iconoculture.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off