business intelligence and strategy analyst

$142,813 - $163,613/Yr

Randstad - Bentonville, AR

Full-time - Mid Level

Bentonville, AR

Administrative and Support Services

About the position

The Business Intelligence & Strategy Analyst will play a crucial role in enhancing the shopping experience by leveraging data to inform business strategies. This position involves working closely with various departments to create a comprehensive reporting infrastructure that supports decision-making and optimizes marketing efforts. The analyst will be responsible for analyzing campaign performance, managing data, and developing predictive models to drive business growth.

Responsibilities

• Analyze marketing and media campaign performance using key metrics such as impressions, clicks, conversions, and ROI.
• Gather, clean, and process large datasets from various marketing platforms to ensure accuracy and consistency in analysis.
• Build and refine multi-touch attribution models to determine the contribution of different media channels to overall conversions and sales.
• Use statistical and machine learning techniques to forecast future trends and recommend actionable strategies for optimization.
• Design and execute A/B tests and experiments to assess the impact of different media tactics on performance.
• Create and maintain automated dashboards and reports that provide stakeholders with real-time insights into campaign performance.
• Work closely with marketing, media, finance, and product teams to translate data insights into actionable strategies.
• Assist in the development and interpretation of Media Mix Models to determine optimal allocation of marketing spend.
• Perform deep-dive analysis to identify key audience segments and improve media personalization strategies.
• Continuously research emerging tools and methodologies in analytics and marketing.

Requirements

• Minimum 3 years of experience in business intelligence or related field.
• Bachelor's degree in a relevant field.
• Proficiency in Python and SQL for data analysis.
• Strong presentation skills to communicate insights effectively.

Benefits

• Health insurance
• 401K contribution
• Incentive and recognition program