Business Intelligence Senior Analyst

$99,000 - $126,000/Yr

FleishmanHillard - Boston, MA

Full-time - Mid Level

Remote - Boston, MA

Professional, Scientific, and Technical Services

About the position

The Business Intelligence Senior Analyst at FleishmanHillard's Method+Mastery team is responsible for analyzing and synthesizing data to provide actionable insights and tactical recommendations for Fortune 50 clients. This role involves working collaboratively in a hybrid environment, utilizing various social and earned media campaigns to maximize marketing and communications efforts. The ideal candidate will have a passion for social data and analytics, with a strong focus on uncovering trends and insights to inform strategic decisions.

Responsibilities

• Produce analyses of data from social, news, podcasts, and other media sources across multiple programs and channels.
• Work with and mentor junior analysts on the required methodologies to synthesize social and other digital data.
• Recommend social and digital engagement and content strategies based on insights gleaned from data analysis.
• Conduct analysis using social and news listening tools, audience intelligence tools, and owned analytics tools.
• Develop and understand KPIs, dashboards, and spreadsheet scorecards.
• Provide strategy and recommendations for marketing applications around cultural moments based on data analysis.
• Support the team with monthly, quarterly, and annual performance impact updates to internal teams and clients.
• Research and synthesize trends and developments across industries, platforms, and audiences.
• Liaise closely with client service teams and strategists to provide tangible client recommendations.
• Stay current with the latest digital measurement trends and relevant industry trends.

Requirements

• 4-6+ years of total experience in digital research, marketing, and/or analytics.
• Strong analytical skills with proficiency in analyzing and interpreting digital data.
• Excellent verbal and written communication skills to effectively communicate campaign performance.
• Ability to quickly pattern spot and surface actionable insights from data.
• Experience distilling complex data into simple KPIs and data visualizations.
• Ability to produce intelligence work in collaborative environments.
• Experience leading social analytics or intelligence reporting/research projects.

Nice-to-haves

• Background in evaluative volumetric and content analysis with media monitoring tools.
• Experience with real-time listening for engagement.
• Skilled in tools such as Excel, Power BI, Power Pivot, or Quantivo.
• Experience with Google suite of tools and Google Analytics.
• Experience with market research and consumer profiling tools.
• Experience with paid media and social boosting measurement.
• Experience with influencer performance program development and measurement.
• Experience with data science, data engineering, machine learning, or AI.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off