Business Intelligence Senior Analyst

$99,000 - $126,000/Yr

FleishmanHillard - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

Professional, Scientific, and Technical Services

About the position

The Business Intelligence Senior Analyst at FleishmanHillard's Method+Mastery team is responsible for analyzing and synthesizing data to provide actionable insights and tactical recommendations for Fortune 50 clients. This role involves working collaboratively in a hybrid environment, utilizing various social and earned media campaigns to enhance marketing and communications efforts. The ideal candidate is passionate about social data and analytics, with a strong focus on uncovering trends and insights to drive strategic recommendations.

Responsibilities

• Produce analyses of data from social, news, podcasts, and other media sources across multiple programs and channels.
• Work with (and mentor) junior analysts on the required methodologies to synthesize social and other digital data.
• Recommend social and digital engagement and content strategies based on insights under senior analysts' guidance.
• Connect the dots by uncovering trends and insights from data to move analyses beyond descriptive analytics.
• Conduct and support analysis using social and news listening tools, audience intelligence tools, and owned analytics tools.
• Develop and understand KPIs, dashboards, and spreadsheet scorecards.
• Provide strategy and recommendations for marketing applications around cultural moments based on data analysis.
• Support the team with monthly, quarterly, and annual performance impact updates to internal teams and clients.
• Research and synthesize trends and developments across industries, platforms, and audiences.
• Liaise closely with client service teams and strategists to provide tangible client recommendations.
• Work as a collaborative partner across all parties including clients, vendors, colleagues, and operations.
• Stay current with the latest digital measurement trends and relevant industry trends.

Requirements

• 4-6+ years of total experience in digital research, marketing, and/or analytics.
• Strong analytical skills with proficiency in analyzing and interpreting digital data, including advanced Google Sheets/Excel knowledge and large dataset management.
• Ability to find meaning in data, turning it into stories and presenting it effectively.
• Excellent verbal and written communication skills to communicate campaign performance to stakeholders.
• Understanding of client's business requirements and ability to design tailored reporting and analysis approaches.
• Ability to quickly identify patterns and surface actionable insights.
• Experience distilling complex data into simple KPIs and data visualizations/dashboards/scorecards.
• Excellence in writing clear and concise presentations summarizing data insights for clients.
• Ability to produce intelligence work in collaborative environments.
• Experience mentoring junior analysts in marketing intelligence best practices.
• Past experience leading social analytics or intelligence reporting/research projects.

Nice-to-haves

• Background in evaluative volumetric and content analysis with media monitoring tools such as Cision, Meltwater, or Newswhip.
• Experience with real-time listening for engagement.
• Skilled in tools like Excel, Power BI, or Quantivo.
• Experience with Google suite tools (Google Sheets, Google Looker Studio, or Google Cloud Platform).
• Experience with Google Analytics or other web analytics tools.
• Experience with market research and consumer profiling tools such as YouGov or MRI Simmons.
• Experience with paid media and social boosting measurement.
• Experience with influencer performance program development and measurement.
• Experience in data science, data engineering, machine learning, or AI.
• Ability to contribute innovative ideas in data and analytics.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off