Business Intelligence Senior Analyst

$99,000 - $126,000/Yr

FleishmanHillard - New York, NY

Full-time - Mid Level

Remote - New York, NY

Professional, Scientific, and Technical Services

About the position

The Business Intelligence Senior Analyst at FleishmanHillard's Method+Mastery team is responsible for analyzing and synthesizing data to provide actionable insights and tactical recommendations for Fortune 50 clients. This role involves working collaboratively in a hybrid environment, utilizing various digital and social media analytics tools to enhance marketing and communication strategies. The position emphasizes a commitment to diversity and inclusion, seeking candidates who are passionate about data and social intelligence.

Responsibilities

• Produce analyses of data from social, news, podcasts, and other media sources across multiple programs and channels as a member of the Intelligence and Analytics team.
• Work with (and mentor) junior analysts on the required methodologies to synthesize social and other digital data.
• Work closely under senior analysts' guidance to recommend social and digital engagement and content strategies based on gleaned insights.
• Connect the dots by digging deep to uncover trends and insights from data to move analyses beyond descriptive analytics.
• Conduct and support analysis through the use of social and news listening tools, audience intelligence tools and owned analytics tools.
• Develop and understand KPIs, dashboards and spreadsheet scorecards.
• Provide strategy and recommendations for marketing applications around cultural moments based on data analysis and audience understanding.
• Support the team with providing monthly, quarterly and annual performance impact updates to internal teams and clients.
• Research and synthesize trends and developments across industries, platforms and audiences.
• Liaise closely with client service teams and strategists to provide tangible client recommendations.
• Work as a collaborative, decisive partner and liaison across all parties including clients, vendors, colleagues, and operations.
• Play a counselor role by being a digital and social expert, staying current with the latest digital measurement trends, as well as relevant industry trends.

Requirements

• 4-6+ years of total experience gained in digital research, marketing, and/or analytics.
• Strong analytical skills; must be proficient in analyzing and interpreting digital data (e.g., advanced Google Sheets/Excel knowledge, large dataset management) from standard software packages and databases (e.g., Brandwatch, Cision, Talkwalker, Sprinklr, Signal AI, Newswhip, Tagger, and similar).
• Comfortable finding the meaning in data, turning data into stories, and presenting data.
• Excellent verbal and written communications skills to effectively communicate campaign performance to internal and external campaign stakeholders.
• Understand client's business requirements, and design reporting and analysis approaches tailored to them, and maintain standards of data integrity.
• Ability to quickly pattern spot and surface actionable insights; separate signal from noise.
• Experience distilling complex and high volumes of data into simple KPIs and data visualizations / dashboards / scorecards.
• Excellence in writing clear and concise presentations for clients summarizing data insights, outcomes and implications in a straightforward and enlightening way for clients.
• Ability to produce intelligence work in highly collaborative internal and client environments.
• Ability to teach and mentor junior analysts the best practices of the marketing intelligence industry, including hard data and analytics skills.
• Past experience leading social analytics or intelligence reporting / research projects.

Nice-to-haves

• Background providing evaluative volumetric and content analysis with media monitoring tools such as: Cision / Trendkite, Meltwater, Onclusive, Signal AI, Zignal, or Newswhip.
• Experience with real-time listening for real-time engagement.
• Skilled user of tools such as Excel, Power BI, Power Pivot, or Quantivo.
• Experience with Google suite of tools is a plus (Google Sheets, Google Looker Studio (fka Data Studio), or Google Cloud Platform).
• Experience with Google Analytics or other web analytics tools.
• Experience with market research and consumer profiling tools such as YouGov, MRI Simmons, or Iconoculture.
• Experience with paid media and social boosting measurement.
• Experience with influencer performance program development and measurement.
• Experience with data science, data engineering, machine learning or AI.
• Ability to contribute an increasing level of innovation in data and analytics.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off