Meta - Menlo Park, CA
posted 3 months ago
The mission of Business Messaging at Meta is to be the primary way that people and businesses communicate by enabling valuable conversations across platforms like WhatsApp, Instagram, and Messenger. We are seeking an experienced Business Product Marketing Manager to join our business product marketing team, specifically focusing on ads that click to WhatsApp. In this role, you will be responsible for gathering market insights, influencing product strategies, and driving comprehensive go-to-market strategies to enhance awareness and adoption of our products. You will collaborate cross-functionally with various partners throughout the company to ensure alignment from inception to launch and beyond, communicating clearly and empathetically with all key stakeholders. As a strategic marketer, you will need to be a self-starter with strong analytical skills, capable of leading complex projects in fast-paced environments. Your responsibilities will include shaping product strategies based on market insights, developing target audiences, and creating narratives that resonate with those audiences. You will also execute go-to-market strategies that encompass positioning, activation, measurement, and asset development, while working closely with cross-functional partners to drive awareness, adoption, and retention of our solutions. The ability to navigate a variety of internal and external stakeholders effectively is crucial, as is the capacity to communicate effectively across the organization and adapt to evolving business needs.