Meta - San Francisco, CA
posted 3 months ago
The mission of Business Messaging at Meta is to be the primary way that people and businesses communicate, enabling valuable conversations across platforms like WhatsApp, Instagram, and Messenger. We are seeking an experienced Business Product Marketing Manager to join our business product marketing team, specifically focusing on ads that click to WhatsApp. In this role, you will be responsible for gathering market insights, influencing product strategies, and driving comprehensive go-to-market strategies to enhance awareness and adoption of our products. You will collaborate cross-functionally with various partners throughout the company to ensure alignment from inception to launch and beyond, communicating effectively and empathetically with all key stakeholders. As a strategic marketer, you will need to be a self-starter with strong analytical skills, capable of leading complex projects in fast-paced environments. Your responsibilities will include shaping product strategies and roadmaps based on market insights, developing target audiences, and crafting narratives that resonate with those audiences. You will also execute go-to-market strategies that encompass positioning, activation, measurement, asset development, and integrated planning with cross-functional partners. Your ability to navigate a variety of internal and external stakeholders will be crucial in influencing, aligning, and driving execution effectively across the organization. This position requires a proactive approach to adapt to evolving business needs and the ability to communicate clearly and effectively at all levels of the organization. If you thrive in a dynamic environment and have a passion for product marketing, we would love to connect with you.