Meta - New York, NY
posted 3 months ago
The mission of Business Messaging at Meta is to be the primary way that people and businesses communicate, enabling valuable conversations across platforms like WhatsApp, Instagram, and Messenger. We are seeking an experienced Business Product Marketing Manager to join our business product marketing team, specifically focusing on ads that click to WhatsApp. In this role, you will be responsible for gathering market insights, influencing product strategies, and driving comprehensive go-to-market strategies to enhance awareness and adoption of our products. You will collaborate cross-functionally with various partners throughout the company to ensure alignment from inception to launch and beyond, communicating clearly and empathetically with all key stakeholders. As a strategic marketer, you will need to be a self-starter who excels in analytical thinking and leading complex projects, particularly in fast-paced environments. Your responsibilities will include shaping product strategies and roadmaps based on market insights, developing target audiences, and creating narratives that support those audiences. You will also execute go-to-market strategies that encompass positioning, activation, measurement, asset development, and integrated planning with cross-functional partners. Your ability to navigate a variety of internal and external stakeholders will be crucial in influencing, aligning, and driving execution effectively across the organization. This position requires a proactive approach to independently execute tasks with agility, adapting to evolving business needs while ensuring that all marketing efforts are data-driven and aligned with the overall business objectives. If you are passionate about product marketing and have a proven track record in technology and B2B marketing, we would love to connect with you.