Business Product Marketing Manager, Business Messaging

$128,000 - $186,000/Yr

Meta - Menlo Park, CA

Full-time - Mid Level

Menlo Park, CA

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About the position

The Business Product Marketing Manager for Business Messaging will play a crucial role in shaping product strategies and driving go-to-market initiatives for messaging solutions across platforms like WhatsApp, Instagram, and Messenger. This position requires a strategic marketer who can analyze market insights, influence product development, and ensure effective communication across various stakeholders to enhance product awareness and adoption.

Responsibilities

• Influence and shape product strategies and roadmap based on market insights and experience
• Lead development of target audiences, positioning, and narratives to support those audiences based on data and insights
• Develop and execute go-to-market strategies including positioning, activation, measurement, asset development, and integrated planning with cross-functional partners
• Partner with cross-functional stakeholders across product and go-to-market teams to drive awareness, adoption, and retention of our solutions
• Independently navigate a variety of internal and external stakeholders to influence, align, and drive execution
• Effectively communicate up and across the organization
• Independently execute with agility to evolve with business needs

Requirements

• 8+ years of professional experience in technology, strategy, consulting, or marketing related discipline
• At least 2 years experience working in a product marketing or product management capacity
• BA/BS degree
• Communication and cross-functional leadership experience
• Analytical and problem-solving experience
• Experience managing complex, fast-paced, and data-driven projects
• Experience working with a variety of internal teams and stakeholders to understand and solve problems
• Experience in B2B go-to-market Marketing

Nice-to-haves

• Master's Degree/ MBA
• Experience working on building technology products related to business messaging or advertising
• Experience working independently in a fast-paced, entrepreneurial, and fluid environment

Benefits

• $128,000/year to $186,000/year base salary
• Bonus
• Equity
• Comprehensive benefits package