Business Product Marketing Manager, GenAI Agents

$158,000 - $223,000/Yr

Meta - Menlo Park, CA

Full-time - Mid Level

Menlo Park, CA

5,001-10,000 employees

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About the position

The Business Product Marketing Manager for GenAI Agents at Meta is responsible for developing and executing marketing strategies that enhance the use of messaging platforms like WhatsApp and Messenger for businesses. This role focuses on leveraging Generative AI to improve customer experiences and create business value, while also advocating for the needs of businesses in the messaging ecosystem. The ideal candidate will have a strong background in B2B marketing and product management, with a keen understanding of market trends and competitive landscapes.

Responsibilities

• Understand and advocate for the needs of businesses, identifying gaps and opportunities to shape product strategies.
• Lead development of target audiences, positioning, and narratives based on data and insights.
• Partner with cross-functional teams to develop go-to-market plans and quarterback launches to support revenue and product adoption goals.
• Effectively communicate within the organization and with cross-functional teams.
• Execute with agility to adapt to evolving business needs.

Requirements

• 10+ years of professional experience in technology, strategy, consulting, or marketing-related discipline.
• At least 2 years of experience in a product marketing or product management capacity, working with sales and/or engineering leadership.
• Track record of managing complex, fast-paced, and data-driven projects.
• Experience driving resolution in the context of competing perspectives.
• Experience synthesizing analysis and communicating concepts.
• Experience working with a variety of internal teams and stakeholders to understand and solve problems.
• Experience in B2B go-to-market.

Nice-to-haves

• Experience working independently in a fast-paced, entrepreneurial environment.
• Understanding of artificial intelligence, machine learning, and deep learning technologies.

Benefits

• Health insurance
• 401k plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities