Business Product Marketing Manager, Privacy, Business Messaging

Meta - Trenton, NJ

Full-time - Senior

Trenton, NJ

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About the position

The Business Product Marketing Manager for Privacy at Meta is responsible for leading privacy initiatives across the Business Messaging portfolio, which includes WhatsApp, Messenger, and Instagram. This role focuses on developing marketing strategies that prioritize user privacy while driving growth and ensuring alignment with business objectives. The manager will act as a thought leader on privacy issues, collaborating with various teams to communicate effectively and manage product launches while maintaining a strong focus on data-driven decision-making.

Responsibilities

• Act as a single-threaded owner for Privacy across Meta's Business Messaging portfolio (across WhatsApp, Messenger & Instagram).
• Operate with a privacy-first mindset, understanding platform policies, market trends, consumer behavior, and privacy regulations.
• Develop and execute comprehensive product marketing strategies that drive growth across multiple business products and geographic markets.
• Lead cross-functional teams to align marketing efforts with broader business objectives, ensuring seamless integration and execution of strategies.
• Serve as a thought leader within the organization, influencing major decisions across functions and mentoring team members.
• Build and maintain relationships with key internal stakeholders and external partners to enhance business outcomes.
• Champion organizational efforts to build and sustain diversity, inclusion, and a positive work culture.

Requirements

• Bachelor's Degree (BS/BA).
• 12+ years experience in product marketing, product management, strategy consulting, or related field, contributing at both strategic and operational levels.
• 4+ years of domain experience working on a technical product that impacts privacy.
• Analytical skills and experience using data to inform marketing strategies and decisions.
• Demonstrated experience leading complex, multi-functional initiatives with a track record of measurable success.
• Proven communication and interpersonal skills, with experience influencing senior stakeholders and building consensus across functions.
• Proven leadership skills with experience mentoring and developing talent.
• Proven experience working in a fast-paced, constantly evolving, and ambiguous work environment.

Nice-to-haves

• Master's Degree (MS/MBA).
• Experience working on building technology products incorporating complicated issues.