Business Support Account Manager

$55,000 - $55,000/Yr

WYSO 91.3 FM - Yellow Springs, OH

Full-time - Entry Level

Yellow Springs, OH

About the position

The Business Support Account Manager at WYSO Public Radio is a key role focused on business development and relationship management. This position serves as an ambassador to the business community, responsible for generating revenue through corporate sponsorships and partnerships. The role involves creating tailored underwriting and sponsorship opportunities that align with the station's values and audience, while also ensuring client satisfaction and meeting revenue goals.

Responsibilities

• Prospect for and cultivate new corporate support opportunities.
• Manage a portfolio of clients, ensuring their needs are met and expectations exceeded.
• Work with the Business Support Coordinator to update or renew existing client contracts and input new client contracts.
• Develop tailored underwriting and sponsorship packages and proposals that align with client goals and WYSO programming.
• Negotiate contracts and agreements to secure sustainable funding.
• Meet or exceed quarterly and annual revenue goals.
• Serve as primary point of contact for clients, maintaining strong relationships.
• Oversee underwriting and sponsorship execution, including on-air campaigns, digital campaigns, and event sponsorships.
• Track campaign performance, report to clients, and ensure client satisfaction.
• Collaborate with internal teams to align support strategies with station goals.
• Research market trends and audience insights to inform sales strategies.
• Represent the station at networking events, community functions, and industry conferences.
• Participate in annual on-air fund drives.
• Build relationships with community leaders and organizations to foster goodwill and identify new opportunities.
• Maintain accurate records in Allegiance (CRM).
• Prepare detailed reports on sales performance and revenue projections.
• Ensure compliance with public media guidelines and FCC regulations.
• Understand and use broadcast research such as Nielsen.
• Attend in-person staff and team meetings.
• Be present in the office a minimum of three days per week.
• Perform other duties as assigned.

Requirements

• Bachelor's degree in business, marketing, communications, or equivalent experience.
• Proven track record in sales, sponsorship, or account management, preferably in media or nonprofit sectors.
• Strong understanding of public radio's mission, audience, and unique value proposition.
• Excellent interpersonal and communication skills, both verbal and written.
• Attention to detail with reliability and accountability in follow through.
• Proficiency in CRM software and office productivity tools.
• Ability to multitask and prioritize in a deadline-driven environment.
• Valid driver's license and insured vehicle that can be used for station business.

Benefits

• Health insurance paid at 80/20
• Vision insurance
• Dental insurance
• 401(k)
• 401(k) matching
• Paid time off
• Company paid life insurance
• Paid holidays
• Paid vacation time
• Paid sick leave