Campaign and Product Marketing Manager

American Nurses Association - Silver Spring, MD

- Mid Level

Silver Spring, MD

Religious, Grantmaking, Civic, Professional, and Similar Organizations

About the position

The Campaign and Product Marketing Manager is responsible for driving strategic marketing initiatives to support the mission and priorities of the American Nurses Enterprise. This role will focus on designing and executing integrated campaigns while also leading the product marketing efforts for the association's offerings, including professional development programs, educational resources, memberships, and advocacy initiatives. The ideal candidate combines creativity with analytical skills, excels in stakeholder collaboration, and is passionate about amplifying the voice of the nursing profession. This is an exciting time of innovation, creativity and growth for ANA. We need proven and demonstrable skills in MarCom, and great team players. You must possess the experience and ability to comprehend and offer solutions to business challenges within your domain expertise, with honesty, candor, respect and agility to drive and enable change. In addition, you will be empowered to challenge the status quo, up, down and across the enterprise. If you truly possess the soft and hard skills described above and below, and you want to be an agent of change that will have a significant and positive impact on more than 5 million nurses nationally and globally, we want to speak with you!

Responsibilities

• Develop and execute integrated marketing campaigns to support advocacy, membership growth, and public awareness initiatives.
• Create campaign briefs, timelines, and KPIs to guide implementation and measure success.
• Identify target audiences and craft tailored messaging to drive engagement and conversions.
• Serve as the marketing lead for association products and services, including certifications, continuing education programs, events, and publications.
• Develop and execute product marketing plans, including value proposition development, positioning, and go-to-market strategies.
• Partner with product owners to align marketing efforts with product goals and launch timelines.
• Conduct market research to understand the needs of members and stakeholders, identifying trends and opportunities to enhance product offerings.
• Collaborate with content creators to produce high-quality assets such as brochures, product guides, case studies, videos, and digital content.
• Ensure all materials highlight the unique benefits of products and services, driving interest and engagement among target audiences.
• Oversee the creation and distribution of marketing collateral across channels, ensuring alignment with brand guidelines.
• Manage campaigns and product promotions across multiple platforms, including email marketing, social media, website, paid advertising, and events.
• Monitor performance metrics and optimize marketing strategies to improve ROI and engagement.
• Partner with internal teams such as advocacy, education, and membership to align marketing efforts with organizational goals.
• Engage external stakeholders, including industry partners, sponsors, and media outlets, to maximize reach and impact.
• Support member engagement by promoting campaigns and products through member networks and events.
• Analyze campaign and product marketing performance data to identify successes, challenges, and areas for improvement.
• Prepare regular reports and insights for leadership and key stakeholders.
• Use data-driven decision-making to inform future strategies and optimize outcomes.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• 5+ years of experience in marketing campaign management and product marketing, preferably in healthcare, nonprofit, or association sectors.
• Proven ability to develop and execute integrated marketing campaigns across multiple channels.
• Strong understanding of product marketing principles, including go-to-market strategies and value proposition development.
• Excellent writing, editing, and presentation skills.
• Proficiency with marketing tools such as CRM systems (e.g., Salesforce), email platforms (e.g., Mailchimp), and analytics tools (e.g., Google Analytics).
• Strong project management skills with the ability to manage multiple priorities simultaneously.

Benefits

• Join us and become a 'Nurse Advocate' for the more than 5 million Registered Nurses in the United States.
• Every role within ANA contributes to a healthier world through the 'Power of Nurses'.
• An opportunity to help transform a 125-year-old organization to meet the future needs and demands within Health Care.
• Deep commitment to DEIBA.
• Be a role model for embracing and empowering the uniqueness of every employee.
• Continuously innovating through creative and strategic initiatives.
• Exceptional benefits including, but not limited to 401K retirement contributions of up to 7%, generous PTO which includes the week-off between Dec 25th and Jan 1st, in addition to Personal Days-off, 11 paid Holidays, excellent health/medical benefits, and much more.
• Commitment to your career development and advancement through ANA learning and development programs (internally and externally).