Campaign Manager - Product Growth Marketing (Hybrid)

About the position

At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API, and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app, and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them, and over 225,000 people used us to send money overseas. We seek a strategic and data-driven Product Growth Manager to lead marketing initiatives that drive brand awareness, customer acquisition, and engagement. You will own multi-channel marketing campaigns across paid media, content marketing, and product-led growth strategies. You'll work cross-functionally to align marketing efforts with business objectives, ensuring our messaging resonates with customers while maximizing performance.

Responsibilities

• Plan, launch, and optimize integrated marketing campaigns across paid media, organic channels, email, and website content to drive growth.
• Manage PPC, social, and marketing campaigns, continuously optimizing for ROI, conversion rates, and acquisition costs.
• Collaborate with the product team to develop marketing strategies that support new feature launches, user education, and engagement.
• Enhance organic visibility, improve on-site content, and develop compelling narratives that support acquisition efforts.
• Analyze Google Analytics, SEMrush, and marketing performance dashboards to assess campaign success, run A/B tests, and refine messaging and targeting.
• Partner with design and creative teams to produce engaging ad creatives, landing pages, and marketing assets that align with our brand and conversion goals.
• Use customer feedback, surveys, and industry research to refine marketing strategies and improve positioning.
• Work closely with product, growth, and sales teams to align messaging and marketing efforts across all channels.

Requirements

• You ideally have a degree in a related field or a combination of education and work experience that will allow the candidate to be successful.
• 3-5 years of product or marketing experience, preferably in digital, performance, or product marketing.
• Proven success in running paid acquisition campaigns (Google Ads, Meta, LinkedIn, and display networks).
• Strong analytical mindset, with experience using tools like Amplitude, Google Analytics, Ahrefs, or SEMrush.
• Ability to translate data insights into actionable marketing strategies.
• Excellent writing, communication, and storytelling skills.
• Comfortable working in a fast-paced, cross-functional environment that blends marketing and product strategy.
• Experience with A/B testing, conversion rate optimization (CRO), and customer segmentation.
• A strong eye for design and brand aesthetics to ensure marketing materials are visually compelling and conversion-focused.

Benefits

• Hybrid schedule.
• Group Medical, dental, and vision plans.
• Company sponsored 401k match.
• Euronet Employee Share Purchase Plan (ESPP).
• The range in Colorado for this position is $110,000-$140,000.