Campaign Marketing Manager

About the position

Zendesk is seeking a Global Campaign Content Marketing Manager located in San Francisco, Seattle, or Austin to drive global, always-on CX demand campaigns focused on nurturing open opportunities. This role will collaborate closely with regional marketing, product marketing, and sales teams to create full funnel demand content. The ideal candidate has experience developing content strategies, working with event speakers, and evolving messaging for the stages of the buyer journey. You should be a team player with strong influence management, cross-functional collaboration skills, and a willingness to learn new AI and marketing technologies. Join a team that values creativity, inclusivity, and community impact.

Responsibilities

• Lead the development of global solution campaign messaging, strategy, and content pieces to drive CX demand.
• Understand and articulate the buyer's journey for our solutions in the context of campaigns and identify the right messaging needed to nurture leads at different stages.
• Create content such as digital events, analyst reports, demos, customer spotlights, datasheets, etc.
• Partner with product marketing and utilize data-driven analysis to understand target audience segmentation, align campaign and product messaging, and develop an effective and compelling content strategy.
• Work closely with teams across the marketing organization including product marketing, brand & creative, localization, customer marketing, etc. to deliver integrated demand campaigns.
• Partner with regional demand marketing teams to execute the global campaign within the AMER, EMEA, LATAM, and APAC regions.
• Help define and build a repeatable marketing strategy and execution model packaged into Marketing Kits for regional and channel marketing teams.
• Manage multiple creative, video, speaker, and webinar production agencies, providing clear direction and feedback.

Requirements

• 3-5 years of marketing experience with customer, campaign or integrated marketing experience (Customer experience, B2B, SaaS preferred).
• Ability to digest and understand audience segment data to help determine optimal targeting and campaign creation strategies.
• Strong and proven writing and messaging skills.
• Proven ability to manage complicated, multi-channel marketing campaigns.
• Previous work managing outside agencies effectively.
• Quick learner with the ability & agility to thrive in a fast-moving, changing environment.
• Creative and innovative with a knack for improving programs and problem solving.
• Strong organizational skills with keen attention to detail.
• Ability to use data insights to optimize campaign performance.
• Strong communication skills across all levels, from marketing and sales professionals to executives.
• Positive attitude, collaborative, energetic, and optimistic.
• Experience collaborating across multiple internal teams and departments and building effective relationships to influence change.
• A bias for fast but thoughtful action, results, and delivery with a high-quality bar.

Benefits

• Flexible working arrangements with the option to work remotely or in the office.
• Digital tools and experiences to support remote collaboration.
• Opportunities for in-person connection and collaboration.
• Annualized base salary range of $103,000.00-$155,000.00, with potential for bonuses and benefits.