Campaign Specialist - Ad Sales

Spectrum - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

10,001+ employees

Telecommunications

About the position

As a Campaign Specialist on the Sales Operations team at Spectrum Reach, you will play a crucial role in supporting the sales of innovative multi-screen advertising products. Your responsibilities will include managing campaigns from start to finish, ensuring accuracy, and collaborating with various teams to meet client marketing objectives. This position offers a dynamic work environment where creativity and attention to detail are essential for success.

Responsibilities

• Managing the campaign from start to finish while ensuring accuracy.
• Retrieving data from the Client Needs Analysis and collaborating with Sales Leadership to understand client marketing objectives.
• Regularly meeting and gathering feedback on client RFPs and schedules.
• Working cross-departmentally with the Traffic/Operations team to ensure correct fulfillment.
• Partnering with Account Executives and Sales Leadership to review and test campaign effectiveness.

Requirements

• 3+ years of strong brand, product, integrated marketing and/or advertising sales marketing experience.
• Bachelor's degree or relevant work experience.
• Experience and strong knowledge of research databases, tools, and applications.
• Knowledge of cable television, digital solutions, and advanced advertising products.
• Outstanding verbal, written, and interpersonal communication skills.
• Ability to differentiate between client needs, such as 'branding' campaigns versus 'call to action' campaigns.

Benefits

• Comprehensive pay and benefits package that rewards employees for their contributions.
• Paid training and coaching to help you succeed.
• Opportunities to network and grow within a supportive community.