CAMPAIGNS & COMMUNICATIONS MANAGER

$115,000 - $120,000/Yr

Kharon - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

Personal and Laundry Services

About the position

Kharon is seeking a full-time Marketing Campaigns and Communications Manager based in New York City. This hybrid role focuses on managing, tracking, and optimizing marketing campaigns using advanced skills in marketing automation and CRM platforms, particularly HubSpot and Salesforce. The position involves developing integrated campaign journeys, executing high-impact email campaigns, and collaborating closely with sales and customer success teams to drive demand and support revenue growth.

Responsibilities

• Leverage advanced skills in marketing automation and CRM platforms to manage, track, and optimize campaigns.
• Use a data-driven approach to shape and refine strategies, applying insights from marketing touchpoints to enhance program impact and engagement.
• Act as a key contributor to the development and refinement of multitouch attribution models.
• Map and execute integrated campaign journeys, delivering the right marketing asset at the right time based on audience segment, lifecycle stage, and engagement data.
• Manage high-impact, segmented email campaigns that reach the right audiences with tailored messaging to drive demand and support pipeline and revenue goals.
• Oversee targeted upsell and cross-sell campaigns using data to identify high-value segments and enhance customer lifetime value.
• Execute global email and integrated marketing campaigns across North America, UK/EU, and APAC, tailoring approaches to regional preferences and compliance standards.
• Build and refine automated nurture programs to keep audiences engaged and moving forward in the sales funnel.
• Partner closely with sales, ensuring campaign strategies and messaging are aligned and supportive of revenue-driving goals.
• Act as a 'traffic controller' for email and campaign programs across marketing, customer success, and sales, ensuring cohesive, aligned outreach.
• Develop detailed segmentation strategies based on criteria like use case, lifecycle stage, region, and demographic factors for highly targeted campaigns.
• Stay current on digital marketing best practices, utilizing UTMs, tracking parameters, and other advanced campaign techniques to ensure accurate measurement and reporting.
• Assist in creating supplemental campaign materials, including collateral, social media content, and press releases, to enhance campaign reach and consistency.
• Use analytics and BI tools like Google Analytics, Looker, and Databricks to extract insights, measure performance, and support data-informed decisions across campaigns.

Requirements

• 5-8 years of experience in campaign management, email marketing, or related fields, with a track record of driving measurable results.
• Deep expertise in marketing automation and CRM systems (HubSpot and Salesforce strongly preferred), with the ability to design, implement, and optimize complex campaigns.
• Highly data-driven, with experience using analytics tools to monitor and optimize campaign performance.
• Familiarity with or experience contributing to multi touch attribution models to support tracking and performance assessment across customer journeys.
• Proven ability to develop and execute integrated marketing journeys and large-scale email programs, focusing on targeted engagement and personalized messaging.
• Knowledge of UTM tracking and other digital marketing techniques to enhance campaign tracking and effectiveness.
• Experience with global campaigns, including best practices and compliance standards in UK/EU and APAC regions.
• Strong cross-functional collaboration skills, with the ability to align closely with sales and other teams to achieve shared goals.
• Excellent organizational and project management abilities to coordinate complex, cross-functional campaign programs effectively.

Benefits

• Profit sharing
• Paid holidays
• Health insurance
• Dental insurance
• Flexible spending account
• Paid time off
• Vision insurance
• 401(k) matching