Category Marketing Manager, Safety & Digital

Resideo Technologies - Aurora, IL

Full-time

Aurora, IL

Electrical Equipment, Appliance, and Component Manufacturing

About the position

Resideo is seeking a Category Marketing Manager responsible for supporting the fire safety professional brand and digital strategy. The role involves developing and managing marketing campaigns, collaborating with digital marketing agencies, and executing cross-functional projects to enhance brand visibility and drive demand.

Responsibilities

• Support new product introduction, in-life, and end of life campaign strategy for the Safety category for the BRK brand.
• Maintain and own the BRK campaign calendars, providing real-time updates for transparency across the organization.
• Build and execute marketing plans based on market research and inputs from Product Management and Channel.
• Drive traditional and digital marketing efforts including digital display, email marketing, print, SEO/M, and brand website management.
• Support category and brand messaging, coordinating with Channel Marketing, distributors, partners, and trade show needs.
• Set clear campaign goals, KPIs, and priorities to generate demand for marketing objectives.
• Partner with Sales and Analytics Team to understand reporting and drive optimizations in campaign efforts.
• Manage content development and optimization of the brand website.
• Oversee the creation and communication of assets for product launches and refreshes, including videos and digital materials.
• Act as the main point of contact for digital marketing agencies, ensuring flawless execution of deliverables.
• Support planning and execution of digital marketing campaigns related to Digital, SEO, and SEM.

Requirements

• 5 years of experience in Marketing with a focus on pro-centric marketing communication and digital activations.
• Exceptional knowledge of digital marketing best practices and experience working with agencies.
• Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage budgets effectively.
• Prior go-to-market experience with a proven track record supporting launches and products.

Nice-to-haves

• Efficient and results-oriented approach.
• Ability to manage multiple tasks and ensure all timelines are met.
• Self-starter comfortable working independently and cross-functionally.
• Experience in a deadline-oriented environment with high attention to quality.
• Superior oral and written communication skills.
• Competent in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).

Benefits

• Hybrid work setting (3 days in office, 2 days remote).
• Generous vacation time with manager approval based on business priorities.
• Immediate eligibility for Medical, Dental, Vision insurance and 401K.