Category Marketing Manager, Safety & Digital

Resideo Technologies - Scottsdale, AZ

Full-time - Mid Level

Scottsdale, AZ

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Category Marketing Manager at Resideo is responsible for supporting the fire safety professional brand and digital strategy. This role involves developing and implementing marketing campaigns, managing project timelines, and collaborating cross-functionally to drive marketing objectives for the Safety category of the BRK brand.

Responsibilities

• Supports new product introduction, in-life, and end of life campaign strategy, and go-to-market activation plans for the Safety category for the BRK brand.
• Maintains and owns the BRK campaign calendars driving real-time updates for transparency across the organization.
• Builds and executes marketing plans based on market research and inputs from Product Management and Channel, driving traditional and digital efforts including digital display, email marketing, print, SEO/M, brand website management, content and collateral asset development.
• Supports the category and brand messaging, and creative requests as it relates to coordination with Channel Marketing, distributors/partners/reps, and trade show and training needs.
• Sets clear campaign goals, KPIs, and priorities that generate demand for marketing objectives for each campaign, and partners with the Sales and Analytics Team to understand reporting and drive optimizations in campaign efforts.
• Responsible for content development and optimization of brand website.
• Manages the creation and communication of assets for the product launches and refreshes, including videos, digital assets, literature materials and copy.
• Acts as the main point of contact for our digital marketing agencies and supports the team in day-to-day communication, ensuring flawless execution of deliverables for new launches and campaigns.
• Works with cross functional teams to understand marketing needs and strategy/goal and then execute with our digital marketing agencies.
• Supports the planning and execution of digital marketing campaigns and tactics as it relates to Digital, SEO and SEM.

Requirements

• 5+ years of experience in Marketing with a focus on pro-centric marketing communication and digital activations.
• Exceptional knowledge of digital marketing best practices, working with agencies and the ability to plan, execute and optimize campaigns.
• Strong project management skills with the ability to prioritize tasks/projects, meet deadlines and manage budgets effectively.
• Prior GTM experience with a proven track record to support launches and products.

Nice-to-haves

• Efficient, results oriented.
• Ability to manage multiple tasks and ensure all timelines are met.
• A self-starter that is comfortable working independently as well as cross functionally.
• Experience working in a deadline-oriented environment with a high attention to quality.
• Superior oral and written communication skills.
• Competent in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).

Benefits

• Work in a Hybrid setting (3 days in office, 2 days remote)
• Generous vacation time that can be scheduled with manager approval based on business priorities and personal needs, without pre-set maximums.
• Immediate eligibility for Medical, Dental, Vision insurance and 401K.