Category Marketing Manager, Safety & Digital

Resideo Technologies - Aurora, IL

Full-time - Mid Level

Aurora, IL

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Category Marketing Manager for Safety & Digital at Resideo is responsible for supporting the fire safety professional brand and digital strategy. This role involves developing and implementing marketing campaigns, managing project timelines, and collaborating cross-functionally to drive marketing objectives. The ideal candidate will have a strong background in digital marketing, project management, and a proven track record in go-to-market strategies.

Responsibilities

• Support new product introduction, in-life, and end of life campaign strategy for the Safety category.
• Maintain and own the BRK campaign calendars for transparency across the organization.
• Build and execute marketing plans based on market research and inputs from Product Management and Channel.
• Drive traditional and digital marketing efforts including digital display, email marketing, print, SEO/M, and brand website management.
• Support category and brand messaging, coordinating with Channel Marketing and trade show needs.
• Set clear campaign goals, KPIs, and priorities to generate demand for marketing objectives.
• Manage content development and optimization of the brand website.
• Act as the main point of contact for digital marketing agencies, ensuring flawless execution of deliverables.
• Support planning and execution of digital marketing campaigns, including strategy work and budget allocation.
• Work with Performance Marketing to develop KPIs and optimizations for maximum ROI.

Requirements

• 5+ years of experience in Marketing with a focus on pro-centric marketing communication and digital activations.
• Exceptional knowledge of digital marketing best practices and experience working with agencies.
• Strong project management skills with the ability to prioritize tasks and manage budgets effectively.
• Prior go-to-market experience with a proven track record in supporting launches and products.

Nice-to-haves

• Efficient and results-oriented mindset.
• Ability to manage multiple tasks and meet deadlines.
• Self-starter comfortable working independently and cross-functionally.
• Experience in a deadline-oriented environment with high attention to quality.
• Superior oral and written communication skills.
• Competent in Microsoft Office Suite (Excel, Word, PowerPoint, Outlook).

Benefits

• 401(k)
• Dental insurance
• Vision insurance