Horizontal Talent - Minneapolis, MN
posted 4 months ago
The Category Marketing Specialist at Horizontal Talent is a pivotal role that focuses on driving marketing strategies specifically within the beauty sector, including cosmetics, hair care, and skin care. This position requires a four-year degree in Marketing or equivalent experience, along with 5-7 years of relevant marketing experience, ideally with a strong background in the beauty industry. The specialist will be responsible for translating business strategies into effective marketing strategies, crafting successful creative briefs, and managing multiple projects in a fast-paced environment. The ability to navigate ambiguity and work effectively under pressure is essential for success in this role. In this position, the Category Marketing Specialist will support the Beauty SPLN work during the busy TRN season, which involves attending key meetings to gain insights into the strategy leading up to the July kick-off. The role includes gathering brand assets, routing creative content for approvals, and supporting various creative requests. Additionally, the specialist will play a crucial role in creating and supporting brand creative reviews, ensuring that all marketing initiatives align with the overall business objectives and resonate with the target audience. The ideal candidate will possess strong interpersonal and communication skills, excellent negotiation and problem-solving abilities, and a demonstrated capacity to collaborate effectively with both internal and external partners. This role requires effective guidance of cross-functional teams to advocate for guest-focused solutions, making it essential for the specialist to be a proactive and strategic thinker who can drive results in a dynamic environment.