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Category Sales Manager - Optical
Meta - Boston, MA
posted about 2 months ago
About the position
The Global Category Manager for Optical sales at Meta Reality Labs is responsible for defining and aligning the distribution strategy for upcoming optical and health products in the Wearable category. This role involves partnering cross-functionally to ensure the development of the right capabilities and channels for product distribution, managing sales performance, and executing strategies to achieve revenue goals. The successful candidate will leverage their experience in the prescription optical industry to enhance sales conversion and oversee key customer journey touchpoints.
Responsibilities
- Define and drive alignment on the sales distribution strategy by analyzing existing portfolio performance and market trends.
- Create go-to-channel (GTC) strategy to drive product sales through path to purchase analysis and customer journey optimization.
- Ensure launch moment readiness by preparing sales teams and executing launch plans.
- Align and define Lifetime Goals for health and prescription products and manage the supporting budget.
- Establish and manage long lead partner sell-in for Optical & Health channels by building relationships and creating joint business plans.
- Develop and execute customer feedback management strategies to incorporate customer needs into product development.
- Partner with the In Market Wearable sales category manager to align on sales annual plan goals.
- Optimize the prescription smart glasses customer experience and drive product adoption through partnerships.
- Manage prescription data & analytics to uncover actionable insights for access and adoption in channels.
- Serve as the subject matter expert on prescription wearer and channel needs.
Requirements
- Bachelor's degree in Business, Marketing, or related field.
- 5+ years of experience in category performance management in the prescription optical industry.
- Experience managing launch moments with an analytical background for Prescription - Optical products.
- Experience with consumer research and using data to inform product and Go to Market strategies.
- Experience working with internal and external partners.
- Experience in conducting path to purchase and sales competitive analysis.
- Experience developing sales strategies and evaluating sales opportunities.
- Experience presenting, influencing, and persuading stakeholders.
Nice-to-haves
- Master's Degree in Business, Marketing or related field
- 15+ years of professional experience
- Experience in consumer electronics with interest in new and emerging tech
- Experience working independently in a fast-paced, entrepreneurial environment.
Benefits
- Bonus
- Equity
- Health benefits
