CELESTIQ Assistant Marketing Manager

General Motors - Warren, MI

Full-time - Mid Level

Warren, MI

Transportation Equipment Manufacturing

About the position

The Cadillac CELESTIQ Assistant Product Marketing Manager plays a pivotal role in launching and supporting the CELESTIQ, a luxury vehicle aimed at the ultra-lux market. This hybrid position requires collaboration across various teams to drive marketing strategies, enhance customer experiences, and ensure alignment with the Cadillac brand promise. The successful candidate will focus on generating awareness and leads among high-end clientele through innovative marketing initiatives and strategic partnerships.

Responsibilities

• Develop and lead the annual CELESTIQ marketing plan and manage budget
• Use research to develop a deep understanding of the CELESTIQ target client and competitor products
• Provide strategic and creative direction on structuring content and experiences that best penetrate the ultra-lux market
• Strategize and execute key CELESTIQ events and partnerships to reach new clients and generate leads
• Lead and enable all the workstreams necessary as part of the solution-set to sell, distribute and support CELESTIQ vehicles
• Identify and lead innovative strategies to elevate the Cadillac client experience and in turn the brand
• Lead the mapping of key internal processes that best leverage existing infrastructure and resources
• Monitor and track progress on marketing initiatives, collaborating closely with teams across PDM, social, website and our agency partners
• Manage cross functional teams to establish timelines, ensuring on-time delivery of projects
• Work with Corporate CX and GMIT to develop CELESTIQ tools (vehicle app, Visualizer, Care Center, etc.)
• Foster strong partner relationships and hold weekly status meetings with design, engineering, comms, social, web, etc.

Requirements

• Bachelor's Degree Required
• MBA preferred
• 5+ years of marketing, brand or media experience
• Experience managing cross functional teams
• Ability to define new processes and innovative ways to deliver an unmatched customer experience
• Proven working experience in project management
• Ability to navigate through ambiguity, implement structure and drive consensus among stakeholders with diverse perspectives
• High level of organizational skills with ability to keep multiple priorities moving and to react effectively to change
• Ability to communicate strategy and plans effectively
• Ability to write a compelling communications brief, drive clear direction and provide strategic and creative feedback to partners
• Ability to lead program implementation by collaborating with stakeholders, making the right compromises and addressing obstacles
• Ability to work independently
• Excellent communicator and ability to present to senior leadership
• Strong understanding of the GM organization and its key functions preferred
• Ability to travel, including some weekends (est. 1x/month). Ability to occasionally work irregular hours.

Benefits

• Health savings account
• Paid holidays
• Dental insurance
• 401(k)
• Tuition reimbursement
• Paid time off
• Parental leave
• Vision insurance
• 401(k) matching
• Life insurance