Championship Digital Product Manager

Pga Of America - Frisco, TX

Full-time

Frisco, TX

About the position

Join a team of proud, passionate, and caring people that together share their diverse talents and backgrounds to serve our members and grow the game of golf. Being at the PGA of America means you are supported, respected, and appreciated for your contributions. The Digital Product Manager will oversee critical product executions, product updates, and vendor relationships across the PGA of America's digital platforms, bringing our iconic spectator Championships to fans both on site and around the world. This role is essential in owning and supporting multiple products that power the attending and at-home fan experience for several of golf's marquee events, including the PGA Championship, KPMG Women's PGA Championship, and Ryder Cup. The Digital Product Manager will spearhead efforts to elevate the attending fan experience through effective execution of the interactive map and onsite push notification strategy, and will own efforts to enhance and execute the PGA's championship fantasy products. This position will also be tasked with ensuring timely updates to key pages and screens of the championship websites and apps. The role involves serving in critical support capacities surrounding our spectator championships, immersing oneself in the testing and refinement of our digital products, and ensuring execution meets and exceeds expectations during live events.

Responsibilities

• Play a critical role in delivering high-quality, best-in-class and issue-free digital products for the PGA of America's spectator events.
• Lead in the execution of the products during the event weeks.
• Oversee vendor relationships for specific digital products and manage the contract process and program management throughout the championship cycle.
• Manage third-party vendor relationships and take day-to-day ownership of specific features and products.
• Be actively involved in the year-round planning, design, business requirements, and testing processes for the PGA of America's championship web and app experiences.
• Serve as the lead product owner for the spectator championship content management systems.
• Work with vendors to ensure necessary stakeholders and teams are up to date on processes, best practices, and training.
• Serve as the primary internal contact for all core editorial updates surrounding critical spectator championship information.
• Ensure proper use and implementation of analytics tools and practices for effective data-driven decision making.
• Regularly meet with revenue operations, partners, and content teams to align on short and long-term product priorities.
• Work closely with various teams to ensure that digital products consistently meet organization-wide objectives.
• Drive the digital business forward commercially by exploring new opportunities/products/features.
• Enhance and maintain the PGA of America's existing digital presence while finding opportunities to engage new audiences.
• Work with internal stakeholders to optimize product concepts and features for impactful commercial value.
• Participate in annual roadmap and budgeting efforts with the Director, Technical Product and Event Operations.
• Stay up to date on the latest innovations in the sports digital product space.

Requirements

• Bachelor's Degree (B.S.) in Marketing, Business, Media, Communications, Sport Management, or related field or an equivalent combination of education, training, and experience.
• Four years experience in digital sports media, working with a league, team, collegiate athletic department, sports media outlet/content creator or similar with experience in digital platform management, product management/ownership, vendor management, and content management.
• Experience in the digital product lifecycle and golf is a plus.
• Ability to create timelines and maintain deadlines, organized on details, naturally curious and resourceful, ability to work against many timelines, and self-manage day-to-day activities.
• Knowledgeable and savvy with all digital communication tools, such as G Suite (Gmail, G Doc, Sheets, Drive, Analytics), mobile devices, video conferencing, content management systems.
• Knowledge and experience in platforms such as Google Ads Manager, Google Analytics, Brightcove video management system, Brightspot CMS, Airship is a plus.

Nice-to-haves

• Product management training (i.e. Scrum certification) is a plus but not required.