American Woodmark - Winchester, VA
posted 3 months ago
The Channel Manager at American Woodmark is a pivotal role responsible for a targeted segment of the business, focusing on the development and execution of marketing strategies as outlined by the business leadership team. This position requires a strategic mindset to provide input on key company initiatives and manage projects to ensure the effective launch of new programs. The Channel Manager will oversee the entire new product life cycle, which includes product introductions, improvements, and discontinuances. This role demands a combination of product strategy and marketing strategy, encompassing pricing, competitive positioning, market placement, and service programs. The ideal candidate will possess a minimum of five years of experience in marketing, sales, business development, project management, or product management, with a strong emphasis on retail channels. They should have experience leading teams and demonstrate advanced planning, project management, and organizational skills. Excellent oral and written communication skills are essential, as is the ability to create compelling business presentations. The candidate should also have strong analytical skills and technical acumen, along with proficiency in Microsoft products and marketing technology. In this role, the Channel Manager will engage in strategic planning and channel support, balancing market trends and customer requests with internal capabilities and company strategy. They will develop and execute business plans and brand portfolio strategies for their channel segment, lead cross-functional teams, and serve as the Program/Project Manager for new product launches. The position also involves protecting the customer experience across all channel brands while supporting business goals, creating marketing materials, and establishing a marketing plan to drive brand voice in the channel. Additionally, the Channel Manager will conduct market analysis, track trends, and provide insights into product performance and brand performance. They will manage agency relationships, execute new channel initiatives, and adhere to the company's core values and principles. The role includes supervisory responsibilities over Associate Channel Managers, making it essential for the candidate to demonstrate leadership and effective team management.