American Woodmark - Winchester, VA
posted 3 months ago
The Channel Manager at American Woodmark is a pivotal role responsible for a targeted segment of the business, focusing on the development and execution of marketing strategies as outlined by the business leadership team. This position requires a strategic mindset to provide input on key company initiatives and manage projects effectively to ensure the successful launch of new programs. The Channel Manager will oversee the entire new product life cycle, which includes product introductions, improvements, and discontinuances. This role demands a combination of product strategy and marketing strategy, encompassing aspects such as pricing, competitive positioning, market placement, and service programs. The ideal candidate for this position will possess a minimum of five years of experience in marketing, sales, business development, project management, or product management, with a strong emphasis on retail channels. The role requires advanced planning, project management, and organizational skills, along with excellent oral and written communication abilities. The Channel Manager must demonstrate strong analytical skills and technical acumen, as well as proficiency in Microsoft products and marketing technology. Building effective business relationships with both internal and external clients is crucial, as is the ability to adapt to a fast-paced, dynamic work environment. In addition to strategic planning and channel support, the Channel Manager will be responsible for market analysis and insights, tracking market trends, conducting competitive price analysis, and serving as a trend expert for retail partner presentations. The role also involves managing agency relationships, executing new channel initiatives, and adhering to the company's core values and principles. The Channel Manager will lead internal and external presentations, deliver customer-specific plans, and drive business development tools, all while supervising Associate Channel Managers.