Channel Manager, Retail Marketing - (req62886)

$107,650 - $137,150/Yr

Kohler - Kohler, WI

Full-time - Mid Level

Kohler, WI

10,001+ employees

Electrical Equipment, Appliance, and Component Manufacturing

About the position

The Manager, Retail (Product Category) Marketing at Kohler will be responsible for developing and leading the marketing strategy and execution for owned product categories within the Retail Channel. This role is crucial in elevating and differentiating the KOHLER Brand across all retail customers, including major retailers such as Home Depot, Lowe's, Costco, and Menards. The Manager will be accountable for achieving sales growth and profitability objectives while implementing a comprehensive ‘Go-to-Market' marketing strategy and integrated marketing plans to support new product launches. This involves collaboration with cross-functional leaders in media, in-store and digital promotions, packaging, and merchandising. In this position, the Manager will identify market, customer, and consumer needs, developing and implementing retailer marketing strategies, product category portfolios, and promotions aimed at driving market share. Specific responsibilities include managing the Retail Marketing Promotional Calendar for assigned product categories, which encompasses recommendation, financial evaluation, forecasting, execution, and post-promo analysis of category-specific promotions both in-aisle and online. The Manager will also lead all Retailer Marketing efforts, working directly with Retailer Merchant and Marketing teams, as well as internal Sales and Category Management teams, to drive sales in assigned categories. The role requires the development of Retail Brand strategy and presentations for retailer Business/Product Line Reviews to enhance in-aisle and digital market share. The Manager will create brand demand and preference by understanding end-to-end customer insights of the product category, driving a differentiated brand strategy through innovative project selling merchandising to enhance the customer journey. Additionally, the Manager will work closely with Product Category Management to develop meaningful product category portfolios, analyze performance, understand the competitive landscape, and drive retail product vitality while developing new product launch plans.

Responsibilities

• Develop and lead the marketing strategy and execution for owned product categories within the Retail Channel.
• Elevate the KOHLER Brand through strategy development and execution of Integrated Marketing and ‘Go-to-Market' Plans for new product launches.
• Manage the Retail Marketing Promotional Calendar for assigned product categories, including recommendation, financial evaluation, forecasting, execution, and post-promo analysis.
• Lead all Retailer Marketing efforts working directly with Retailer Merchant/Marketing teams and internal Sales and Category Management teams.
• Develop Retail Brand strategy and presentations for retailer Business/Product Line Reviews to enhance in-aisle and digital market share.
• Create brand demand and preference by understanding end-to-end customer insights of product categories.
• Drive integration between in-store and online marketing and merchandising.
• Work in partnership with Product Category Management to develop meaningful product category portfolios and analyze their performance.

Requirements

• Bachelor's Degree in marketing, business or related field required.
• 4+ years of prior experience in Marketing, Channel Management and/or Product Development with progressively more responsibility and a proven track record of results.
• 2+ years Marketing Experience within retail/showroom channels.
• 2+ years of experience with P&L and budgeting.
• Significant familiarity with consumer marketing and retail landscape to provide strategic leadership and direction to the business.

Nice-to-haves

• Excellent written, verbal, and storytelling communication skills.
• Analytical thinker with the ability to conduct research, data analysis, and resolve complex problems.
• Ability to translate data into actionable insights.
• Ability to multi-task and work in a challenging, fast-paced environment.
• High level of creativity to generate innovative solutions to market problems.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401k retirement plan